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He said PWA is taking delivery of four more Boeing s this year. Quiet, secluded wooded arsa. Traders attributed the drop in bullion prices to weaker prices on the U. Bui the oil news later in the day. Late New York rates included 1.

David V. Bates, Chairman Dr. James W. Murray Mr. Valter Raudsepp Within the Terms of Reference, the Commissioners are to inquire into the adequacy of existing measures to provide protection in all aspects of uranium mining in British Columbia. Waste Management and Environmental Impact. The continuation of the Technical Hearings have been extended to accommodate the large number ot witnesses to be called. May VII. On behalf of the Commission Brig.

Cash or spot prices to farmers also are tied to the futures market. Kirzinger said in an interview Tuesday that his company has not been initiating either gold or silver positions for clients for about a week now and only in well- known cases will exceptions be allowed.

The office has grown from one broker Kirzinger to four in just slightly more than two years. Commodities trading has grown at an astonishing rate across North America, he was quick to point out. Ramsay said that was a record year but in The Chicago Board of Trade actltivlty leaped to 34 million contracts from 27 million.

These are people who will deal in perhaps 10 contracts at a time as against anywhere between One and five in Victoria,” he said. Asked to describe a typical Victoria commodities customer, Kirzinger said he he found it difficult.

Although the provincial government keeps talking about regulations for the commodity brokers, such rules arc still not in place. The last ones died again gg, the order paper. Ramsay said that he would welcome such rules. International is the Canadian agent for the commodity services division of the Peavey Company of Minnesota. That’s basically what the market is saying to us right now. Sandeman Sons and Co. The increases, which take effect Jan. There was no announcement about prices in Canada but they also are expected to rise.

The new increases were not publicly announced but were disclosed to dealers. Kaska confirmed them in response to an inquiry. Popular color film prices will be increased by up to 25 per cent, with black and while films rising by up lo 35 per cent. Kaska said. Prices of graphic arts films were raised by 50 per cent. The price increases are in suggested list prices, which retailers arc free to ignore by charging either higher or lower prices.

Because the increases apply to film sold by Kodak after the effective date, Kaska said some dealers are likely to have- lower-cost film available after Jan. Silver is a major component of film, and Kaska said the varying percentage increases indicate the relative amounts of silver in various products. If quality kitchen cabinets are in your plans, check the selection of Merillat Oak Cabinets at Thunder- bird. Merillat cabinets feature: durable scratch resistant finishes both inside and out; sturdy and dependable drawer system.

Come in and see for yourself! There was no word on who footed bill. Elvis Presley fans brought flowers, cards, candy and even a decorated cake to the grave of the king of rock’n’roll in Memphis, Tenn. Miss Hardesty said the theft occurred while she was visiting her mother. Jay Rosenfield converted his Roslyn Estates, N. So when the firm made a delivery, the storage tank was gone and the oil collected on the basement floor. Sara Jane Moore lost a bid for a U.

Quint McCoy. McCoy and his bride, Martha Maschi. David Brady, 31, gave himself up to a state police officer who convinced him God would forgive him. Before he was led into an unmarked police car, Brady threw up his hands in the snowy yard and shouted.

The attempt counts stem from the wounding of a local officer who was shot in the face and another policeman hurt in an exchange of gunfire. Police found the body of Brady’s mother, Mildred, in the bathroom. Randy Garman, a police officer responding to what seemed a routine domestic call, was shot in the head and was in serious condition.

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But, you better step on it, because at a price like this, selection is bound to dwindle fast. Main Floor I styles available. Sizes 10 and Limit 2 per customer Popular Price Sportswear. Third Floor Beautiful buys on blouses Assorted styles and colors.

In sizes 4 to 16 Limit 2 per customer Signature Shop. A beautiful selection of wooden cuckoo clocks from Germany. Limit 1 per customer. Main Floor Save now on Women’s lounge robes Substantial savings on men’s slacks Made of polyester “terri lure” boucle. In fashion bright colours. Sizes P. Limit 1 per customer Loungewear.

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Limit 2 per customer Handbags. Main Floor 4. Processing included by Kodak. A real value to picture takers. Limit 2 rolls per customer. Limit 2 per customer Records, Main Floor. Home Furnishings Building Long sleeve, zipper front hooded sweatshirts. Machine wash and dry. Sizes S. Good color assortment. Downstairs Budget Store Clear value on champagne glasses 7. Includes oval serving dish with spoon In New Era design.

Boxed for gift giving, limit 2 per customer China. Main Floor. In colors navy and brown. Limit 3 per customer. Infants Wear. Third Floor 1. Imported from Romania. A great party extra. China, Main Floor. Home Furnishings Building. Limit 2 per customer. Garden Shop, Main Floor. In plains and prints of wool, polyester and silk Limit 3 per customer. Men’s Furnishings. Wednesday, Thursday and Friday a.

Zuhling apparently suffered only minor injuries and bruises. Zuhling made an appearance Tuesday in Santa Maria Superior Court in Santa Bar bara County and was scheduled to see a probation officer for an interview either late Tuesday or sometime today. Spokesman Bill Thomas said Tuesday that he had been in touch with Capital Region District engineer Norman Howard following a Colonist story about the break and the visual “boil” effect of sewage rising to the surface.

He said Howard had told him that as far as he knows the diffuser has not been “dislodged. However, in a letter dated Dec. Derek Ellis.

But, said Thomas, the report on inspection from Ellis made no mention of damage. They found there might be a crack at the end which would allow sewage to escape but that would be the same thing as another nozzle. There arc always a number of newcomers whenever snow appears in the city, such as this amusing snow-crafted couple seated on bench along Dallas Road seafront. And where else but in Victoria could such a contrast as this be seen?

Victorians will have more opportunities for cold weather capers as snow is expected to be around for some time. But it does have access to plows and graders owned by construction companies. The city’s chief engineer, John Sansom, explained Tuesday night that the city had only one grader and so far it had not been used at all. But workmen had been salting and sanding major routes liberally in the past two days. Sansom drove over all major roads Tuesday and said all were passable with care and snow tires.

Otherwise the graders and front end loaders tended to compact the snow rather than to clear it. The main problem was drivers using cars without snow tires.

Thetis park grows Good news for nature lovers: Thetis Lake Park has grown by acres. It increases the size of the park by about 30 per cent. Optimism is one of the characteristics he will need for the job he has just taken on. As he old both his audience and an interviewer Tuesday, one thing he did know was that he didn’t want to be a bank manager. When the job in the hospital kitchen opened up, he took it. He believes there should be improvements in the education system, that more people should be able to obtain such an education whether or not they want white collar jobs.

He said he would look into the circulation by Munro after Parliament dissolved of an energy conservation booklet for possible contravention of the Elections Act. If Harrison is too sick to dress. Bower will suit up. During his years with the Leafs, nine of which were played while Punch Imlach coached, the team won four Stanley Cup titles. Bower also shared the Vezina Trophy with Terry Sawchuk as the top goaltending duo in the league during the season. He currently is a scout with the Leafs, but takes part in the occasional practice, as well as helping out the goaltenders with Toronto Marlboros of the Ontario Major Junior Hockey League.

Last month, Carl Brewer, a year-old defence- man, rejoined the club hebroke into the NHL with in Two Western Hockey League executives were quoted in a Toronto report this week rapping players who have already signed contracts with professional tea ms.

Ed Chynoweth. Bland plays Vicki Beggs of the U. The commission ordered a stay of proceedings Tuesday on day suspensions it handed to Doug Ferguson and Step Erickson following he disputed race Nov. Three other drivers also were handed suspensions by the commission for their part in the fixed race. Appeal dates for the five drivers and horse owners Doug Booth and Doifg La pierre.

In the 10th race Nov. We averaged crowds of 3. The fans know these players aren’t putting forth full effort. They figure they already have it made. But he doesn’t agree with Chynoweth and Kjeldgaard. Ktriglost the first set , then won on a tiebreaker in the second. King then took the final set Stevens also tbok three sets to win.

She defeated Wade in the first set, dropped the second and rebounded for a victory in the third. AP — Heavyweight prospect Scott Frank, Slander, But there’s no doubt it’s happening and it has to be rectified. As of now. Leftwinger Greg Adams, a Cowichan Bay product signed as a free agent by Philadelphia, is second in the league with 38 goals in 37 starts, 15 goals more than he scored in 71 league games last season as a rookie.

Gord Stafford, Gary Plamondon. Attendance: 1, Both leagues were scheduled to begin league play but because of hazardous driving conditions, respective league chairmen decided on a safety-first policy. Teams involved will re schedule games on mutually convenient dates. In the only North Island League game reported. Cowichan Thunderblrds defeated Chieftains at Port Alberni Six-foot-nine Greg Walters scored 29 points for the winners while Gary Stockford had Red Berenson is obtaining positive results as coach of the St.

Louis Slues. The Kings were ranked last in the NHL in penalty killing entering the game, having’ allowed 49 pouftT play goals in chances, and the Blues capitalized early on that defect when ir ir ir Norris Division G W L T F A P Los Angeles 39 18 13 8 44 Monfreal 41 19 16 6 44 Pittsburgh 40 16 13 11 43 Detroit 38 13 18 7 33 Hartford 38 9 19 10 28 Adams Division Buffalo 40 26 11 3 55 Minnesota 37 19 9 8 48 Boston 38 21 11 6 48 Toronto 39 17 18 4 38 Quebec 39 16 17 6 W1 38 Patrick Division Philadelphia 38 26 2 10 62 NY Rangers 41 18 16 7 1 58 43 NY Islanders 38 16 16 6 38 Atlanta 38 15 18 5 35 Washington 39 10 23 6 26 Smvlfie Division Chicago 40 15 13 12 42 Vancouver 41 15 19 7 37 St Louis 40 15 19 6 36 Winnipeg 41 12 24 5 After Dave Taylor beat St.

Louis goals, scored the third power-play goal three minutes into the third period. MikeCrombeen scored 43 seconds later and Larry Patey gave the Blues a lead with a shorthanded goal. Marcel Dionne and Randy Manery pulled the Kings close at , before Currie notched his second goal of the game and fourth in three games since being recalled from the minors.

The loss was the first in seven games for the Kings w ho are against Smythe Division clubs and are first in the Norris Division with an mark. It was the 19th game of the season for Resch, who stopped 32 shots in raising his lifetime record against Vancouver to At Atlanta.

St, Louis, Currie 3 Brownschidle, Zuke 2. Second Period 3 St. St Louis, Zuke 9 Federko 5. Louis, Crombeen 4 Patev, Turnbull 6. Louis, Patev 7 Klassen, Brownschidle 7. Los Angeles, Dionne 33 Simmer 8 29 8. Los Angeles, Manerv 2 Goring 9 St. McDonald 18 Christie 2. Middleton 15 Ratelle, Gilbert Penalties — None. Attendance – 15, Port Huron 2 U. It was the Bruins first x i. Second Period No scoring. Penalties — Reinhart Atl Mac Millan Atl 18 16 Third Period 2.

Atlanta, Clement 5 Rota. Prono- vost 12 54 Penalty — Unger Atl Penalty — Langevin NYI 13 Washington, Charron Sirois, Kaszvcki 2. Second Period 4 Washington, Sirois Charron 5. Moscow, Frolokov Devyatov ,- 6. Washington, Charron Sirois, Kaszvcki 7. Moscow, Lebedev Semenov, Orlov 8. Washington, Loft house Lehton en. Third Period 9. Washington, Sirois MacKinnon Each time, UVic was ranked No. When the January number reaches these shores, count on seeing some new cover boys. Vikings also lost to eighth-ranked York Yeomen the previous weekend at the Carleton tournament in Ottawa.

Vikings are now in Canada West. I was aware of the situation and tried to warn the players. Everybody has taken a turn.

Calgary 4 6. Mary’s 9 7 Carleton NR 8. York 6 9 St. Francis 8 Gueloh 10 Previous rank bracketed Women 1. Victoria 1 2. Bishops 2 3. Dalhousie 3 4. Calgary 4 5. Guelph 5 6. Alberta 6 7. Laurentian 7 8 Saskatchewan NR 9. I ST In 10 y. After an altercation on the ice, the officials appeared to have to situation under control but the Toronto bench emptied followed by the Minnesota players.

For players to leave their bench during an altercation on the ice is a most serious matter and for a coach of a club to encourage this type of conduct is intolerable. Calgary and Portland are scheduled to meet at p. Revel sjpke Sllvertlps. Westlock oldtimers, Porcupine Hills Oldtimers.

Llovd minster Neversweats. Extcutlva House – Fort St. Imperial Inn – Comox Valiev Old- timers. Nanaimo Oldtubbers. Arbutus Totems oldtimers, willow Point Eagles. Travellers Inn — Cowichan Valiev Oldtimers. Suits, sportcoats, slacks, casual jackets, leathers and accessories Don’t wait, now is the time to save.

And the way they think it should be done is by harvesting more deer. Club members noted the lack of improved deer hunter success ratio in the Nanaimo River area, which has been used as a test area for the past few years, and observe that “somb objection exists to leaving valuable mature limber for winter range when we are not fully utilizing the wildlife resource.

Some Failure by us to take the initiative in this issue for the benefit of wildlife will result in our wildlife resource getting only what the forest industry wants it to have A distinct doe tag would compel these clowns to limit Iheir doe harvest to the legal number of one.

They suggest that initially 75 doe permits be issued for Nanaimo River and an appropriate, but substantially lesser, number be issued for each of the other watersheds. They suggest the number would vary annually thereafter in consultation with the Nanaimo Fish and Game Club and upon analysis of the available data.

The club members suggest the doe permits be issued on a limited entry draw system administered from the Nanaimo fish and wildlife office and that initially the doe season be late in the year, probably near or after Dec. Nerves of Steal, Buffered, Special Need. Lead the Fleld, Mr. Wizard, China Blast. Hand Creme, Kippy, Anarchist. Alwava a Chance, Morrish Star, Tizon. Cactus Road, Preemptive. One Best: Reign. While Greg is nicknamed The Bull for his strength and home run prowess, Bill was drafted for his potential, not his career statistics at Miami Dade North Community College.

In 76 at-bats, he hit. Louis Comiskey award for long and meritorious service at the annual Diamond Dio- ner on Jan. Athans, 24, accumulated In women’s competition. Hillary Engisch. Engisch is ranked No. Malor periods, lasting IVj to2 hours are shown in bold. If you qualify, why wait! Our estimating staff will help you with your grant forms to assure that you receive the maximum grant available.

A complete brake system inspection should be conducted every 24, kilometers. Resurface drums. Re pack front outer wheel bearings Arc linings to drums. Inspect wheel cylinders, master cylinder, brake hardware and brake hoses. Re pack front outer wheel bearings Arc rear linings to drums.

Re surface rear drums and front rotors. Inspect front calipers, front grease seals, brake hardware and brake hoses. Correct caster-camber, set toe-in. Dfiffts are scheduled arwn. Friday a. Sandra Gallaway, CourtigiiV 1 l 46a m. Tournament officials said her physician advised her not to play with her injury. So far this winter Carty, playing regularly, is batting. A capacity 8, crowd packed Harlow’s tiny ground to see the part-timers from the Isthmian League score a well-deserved victory.

Swansea, came close to upsetting Crystal Palace in a dramatic replay at Selhurst Park. Goals from Alan Waddle and David Giles put Swansea up after just six minutes, but scores from fullbacks Paul Hinshelwood and Terry Fenwick forced the match into extra time.

Swansea player-manager John Toshack put his side back in front, but a late scrambled goal from Vince Hilaire earned Palace the second replay next week. Three other Tuesday games ended in draws. It may be a little on the compact side for daddy, but 4-year-old son Michael thinks the scale is just right. Each with 8′ woofer, 4 dome tweeter and big 10″ drone for excellent bass response.

Nova” headphones He said in a telephone-interview from his home in Wolverhampton, Englancnrat he wants to’return to Vancouver for the season. Shain said from his office at East Orange, N. Foy, Que. The meet was the second of a three-track program which includes a third stop at In- zell, West Germany. Boucher posted a winning time of one minute, Steffen Doering of East Germany, fourth at 1,, took the metre race in Kou Fukuda of Japan was second Winnipeg Sylvia Burka of Winnipeg placed fifth in The women’s went to East German Christa Roth- enburger in Australian Colin Coates won in Helden, 21, won the in Mirren 7 6 6 28 32 20 Sheffield U 15 3 9 47 37 33 Patrick 6 6 7 24 29 She was Saturday, 8 a.

The year-old Russian, skiing in his first World Cup race, had been almost a complete unknown until his two brilliant runs Tuesday placed him second with a combined time of But the Swede was only 18th after the first run on the relatively flat course in the Bavarian Alps, which was slowed by a layer of new snow.

The Bulgarian has been runner-up three times in World Cup races and rates Stenmark his model but he had never beaten the Swede before. He was eighth in the race in Phil Mahre. Mahre now stands third in the Cup standings with 51 points. Pro golf season starts today. While the celebrities, headed by former U. Set to win, Australia passed the target with a day to spare. The win clinched the test series and England will be out for partial revenge in the third test at Melbourne starting Feb.

Captain Greg Chappell was the batting hero for Australia with an unbeaten innings of Scores: England and Australia and four for Scores: West Indies for six; Western Australia for eight. Lee Trevino, who had planned to play, was a late withdrawal. Heading the field is Arnold Palmer. He has won this title five times, the last in — his last U. Uff oz. The raise is a far cry from the whopping Animal control in unorganized areas was- established as regional function last year.

One complaint came from Professor J. Douglas Por- teous of the UVic geography department. He said the Greater Victoria United Way has administrative costs of less than 10 per cent, so that 90 cents of every dollar collected went to the agencies.

Please call us now to arrange for your free consultation visit. His letter was signed by a dozen other area residents. When Aid. John Mika said he disagreed with the formula approach because council should be prepared to face the pay issue each year.

Couvelier responded that there was no perfect solution to the pay issue. Gov’t Inspected Canada Gr. Previously Frozen. Sunday Store Hours: 10 a. Admission gale now closing p. Now open 10 a. We have many specialty items found only in our store. The Grammys, presented by the U. UVtc Centre, Hillside Mall. Our next Programmes start the week ol January 14, i These Programmes are held between 4 00 p m and p.

Monday Only Twice Weekly.. Come and see our coach. Jack Noble, at the Poolside any Tuesday or Thursday between p m and 8. Yoga Programme Under the leadership ot Michael Bluemell. Level II Wednesday — 7 p m. Afternoon sessions may be conducted upon demand.

These are co-ed activities. It s a tun way to keep fit Afterwards, go to Ihe pool and enjoy a Swim. Sauna and Swirl. This is a twice-weekly Programme commencing January Denis Smith, today, and lei him poinl you in Ihe right direction towards Fitness. Employee Fitness and Individual Fitness Programmes. Try our Season Passes — 3 month. These are real money-savers. Ranks wilh the best.

The 62 year-old leader, restored to power with a huge majority after three years in the political wilderness, said India did not have a second to lose in dealing with its problems. With results still coming in.

Gandhi was the victim in the March, , election. But this time, she had the advantage this time of being on the outside and on the attack. Conditions in India appeared to be going from bad to worse. The gap between rich and poor was widening, prices of some necessities were up as much as 20 per cent in a year, drought struck northern India, diesel oil.

Campaigning tirelessly throughout India, Mrs. While Stock Lasts. TEtK 12 oz. Just make a list of’all the items you no longer need and then call for a Classified Advertisement. We ll help you word your ad so that hundreds of people who may be looking for just what you have to offer will see your message and respond to it! Don’t let things pile up. United Press International C. The independent petroleum letter says the curtailed supplies and improved U. Demand usually drops by 7.

Miracle Whip ] 49 [ 1 litre jar. DuraFlame Color 14 oz. Cascade Dishwasher powder 2 49 50 oz. Mugabe said the step he was cdhtemplating results from what he claimed to be Britaints violation of the peace agreement worked out in London last month.

Britain rejected demands by Patriotic Front,guerrillas that all South African troops be withdrawn and that the Rhodesian army be confined to bases, an informed source said. The letter says pump prices are not likely to rise fast enough this month to reduce demand to the supply level.

The 4. Great Canadian Winter Sale’ Flyer delivered to your homes today. The Royal Albert China did not arrive for the sale We will gladly take your order and fill upon receipt of the merchandise. The delay will be approximately 6 weeks.

Our apologies for any inconvenience this error may cause. Sears Spring tashio. Choice ot White. Pink, mH Blue or Coral. Ideal for blouses, dresses and tops. Priced extra low at Sears now! Includes a variety of attractive color combina- tions. Ideal for women’s and KB MU children s fashions. Your choice of colors cm width. Ideal lor blouses; bridal A A or evening wear. Mint or Yellow. Medium weight just right lor blouses, tops and dresses. In your choice of spring B shades.

In Lilac. Green, Rose or Tropical Rose. Available in your choice of Green, Brown. Cream or Blue solid colors plus four multi-color checks. Sears: Fabrics In effect now through Saturday, January 12, while quantities last. Simpsons-Sears Ltd. But if these beans are cooked with onions and a bit of bay leaf, the dish is considered cooked in Connecticut style. Baked with maple syrup instead of molasses is the Vermont style.

Several other regions of the United States add a tomato or chili sauce to their baked beans, and many people have especially good recipes for baked kidney beans, baked limas and baked peas.

Here are some recipes to add depth to your w inter menus. Drain beans and place in large saucepan; add 6 cups water. Simmer uncovered over low heat one-and-one-half hours or until tender. Turn beans with liquid into bean pot or 2-quart casserole.

Add 2 cup additional water and remaining ingredients; mix well. Cover and bake in degree F oven for 4 hours, stirring occasionally. Serves 6 to 8. To peel fruit, cut slice from top, then cut off peel round and round, spiral fashion. Go over fruit again, removing any remaining white membrane.

Slice oranges crosswise, one-fourth-inch thick. Slice onions one-eighth-inch thick and separate slices into rings. Alternate orange slices and onion rings on greens and garnish with green pepper and ripe olives, if desired. Serves 6. Try to use fresh stock from chicken or fish. The effort is worth the extra flavor. If you use canned stock or clam juice, don’t add salt until you taste the finished soup.

Canned stocks tend to be salty. And frozen vegetables can go in, too. The loose frozen type in poly bags usually are cheaper than the ounce packages.

Hoard any bits of cheese, such as Swiss, Gruyere or Parmesan, that have dried out. For the Bouillabaise that follows, remember you can whittle the work down to size by making the tomato sauce portion of the recipe well ahead of serving time.

Italian or pear shape tomatoes, or 1. Make a bouquet garni of the bay leaf, parsley stalks and orange zest. Add it, and a pinch of thyme or basil and a good pinch of saffron to the pot. Simmer the mixture 15 to 20 minutes. In a separate pot, place the clams or mussels with one cup of water.

Cook over high heat until the shells open. Twenty minutes before serving, bring the tomato mixture to a rapid boil. Boil the soup quickly for five minutes and add the more tender fish, such as red snapper, petrale, scallops and raw shrimp or prawns.

Cook the soup another five minutes, until the fish is tender. Put the clams into the pot. Serve the soup to six with Rouille on the side. Note: For this soup, use a combination of firm, lean fish, such as halibut, cod and sea bass, and tender fish, such as red snapper, petrale, scallops and shrimp. Crush the mixture with a pestle until it has a creamy consistency. Add two to three tablespoons fish broth. Cut the semi-frozen block into one-inch cubes.

Saute the onions and the garlic in the oil until they are iendcr. In a food processor or blender, puree the shrimp, white sauce and sherry. Fold them into the stew. Add salt and pepper to taste. Serves 10 to Note: three cups chicken stock or bouillon and one bottle eight ozs. Also, a can Add one-fourth cup milk and a dash of salt and cook until the mixture is thick. Last January I baked a ham that had been purchased in a tin.

We had too much meat that time, so it was not used at all. I have stored it in the freezer ever since. My question is, has it been kept too long to recook and eat now, after almost a year? I do not want to make anyone ill. If we must freeze cured meats, they should be kept no more than two months.

Any leftover cured ham can be covered and safely stored in the refrigerator for up to seven days without loss of quality. I am not totally condemning the ham that you froze for about a year, but it certainly would be taking a chance to eat it Q. I have an unopened canned ham that I’ve kept in the refrigerator for a few months. If so, how long? The refrigerator shelf life of unopened canned hams that are labelled perishable is usually six months. All others should keep well in a cool dry place and keep their quality for a year.

If you freeze your canned ham, the meat may not spoil but the freezing temperature and dampness may damage the seal of the can and corrode the metal. This could eventually cause spoilage by allowing the entry of spoilage microorganisms. Also, as we answered in the previous question, freezing for a long period is not advisable for cured meats.

My mother and I for years have been baking whole hams. Just before baking time is up, we remove the ham from the oven and, with near-burnt fingers and a lot of mess, remove the rind from the ham. We then score and decorate the top with pineapple and cloves, spoon on the glaze and finish baking the masterpiece. My question is, will it work as well to remove the rind from the ham before baking, leaving the layer of fat intact?

The skin or rind is retained during the greater part of baking a ham to keep the fat intact and to prevent some drying and overbrowning. Some also believe it imparts flavor to the meat. The ham was just as tasty and moist as if the rind had been left on.

If you bake the ham with a sweet juice that has to be basted on, the surface may get too brown if the rind has been removed, but otherwise I see no real problem in doing this. I bought a cheaper cut of ready-to-cook smoked picnic ham and discovered that it was overly salty, but otherwise tasty.

I would buy it again if the saltiness could be remedied. Do you have any suggestions? Try soaking the whole unbaked ham in a large bowl or kettle of cold water at least six hours or overnight, changing the water two to three times.

If the sample is too salty, soak the whole ham in fresh cold water for a few hours more. Fannie originals taste revolution Hearty soups make otle-dlsh meals when they’re paired with crusty bread or crackers. Haddock Stew combines fish with lima beans, com and shrimp. The Pacific Coast Bouillabaise has tangy tomato base. The dish? Com sticks. Long, slow baking gives the rice a golden color and a thick creamy texture. Serve warm or cold, with heavy cream.

She was assisted by food writer Jeri Laber. Beard recommended her for the job to Knopf Editor Judith Jones, Cunningham said, and what ensued was a job of more than four years, testing recipes, updating, but trying to hew to the original Fannie Farmer point of view.

Those have been dropped, in favor of fresh. The cocktail chapter is gone, a brief wine guide has been added, there are a lot fewer gelatin salads none using flavored gelatin , and more ethnic dishes tacos and paella, for example.

This is the kind of book that tells you how to use everything from apples to zucchini, with the kind of recipes that become favorites. Pudding serves six to eight. Mix the flour, salt and pepper and roll the oxtail pieces in it. Brown the meat in the shortening, turning so that all the sides are colored. Transfer the meat to a covered casserole and cook the onions in the fat remaining in the skillet. When they are lightly brown, add them to the meat in the casserole.

Stir, add the bay leaves, cover and bake for three hours. Remove the bay leaves, cool the whole dish, and remove the fat. Reheat and serve. Serves four. Doris Waddell Maryland Dr. In large mixing bowl, add hot water to butter, sugar and salt.

Stir until butter melts. Let mixture cool to about degrees F. Chop olives coarsely. Stir in olives, chilies, yellow cornmeal and enough flour to make a thick dough about 3 cups. Turn dough onto heavily floured board and knead until dough is smooth and elastic and has lost most of its stickiness 10 to 20 minutes , adding more flour as needed. Also available is functionality that includes more robust merchandising, promotions, and basic personalization, account management, order management and improved reporting.

Even better, retailers are taking advantage of out-of-the-box integrations with popular third-party vendors from marketplaces such as Amazon and eBay to social sites like Facebook to tools such as analytics and ratings and reviews.

Exploring other alternatives Many options exist for retailers who want to go big by taking advantage of the capabilities of other storefronts, shopping channels or dropshippers. Amazon and eBay have always been available as partners for smaller merchants. If auction sites are losing their popularity, there are more online shopping malls for retailers of all types and sizes.

The dierence in the costs of doing it yourself vs. Many retailers now work with dropshippers, rather than purchasing inventory and fullling orders themselves. This gives them more product options and requires less of an investment, in part because there are no warehousing costs or pick, pack and ship sta needed.

Of course, the downside is you lose control. Finding the right partner is imperative. Having an international presence is more accessible to smaller merchants now. Before, they were limited to using the postal service.

Now, as shipping internationally becomes more common, there are vendors that enable retailers to ship without having to know and deal with all the rules of international shipping, or deal with internal technical integrations. Today, there is a good deal of competitive intelligence that was www. You cant afford to have your hardwon business collapse if your webmaster gets hit by a bus. Cross-train, communicate, dene your standard operating proceduresand have a Plan B in case Plan A zzles.

Know your competition. Dont necessarily compare yourself against Target or Saks. Find the other smaller merchants that would appeal to your customer. Dene your voice. Having a voice is an smaller merchant advantage. Dont let it go to waste. Look at Woot or ThinkGeek. They arent small and independent anymore, but their personalities shine throughout their site.

They take a conversational tone in product descriptions, FAQs and e-mails. This can help create a loyal following. Find your niche. You cant be all things to all customers. If youre selling T-shirts, curate your products to reect your image. If youre selling home goods, sell the ones that map to your customer base.

Turn small into an advantage. Take advantage of accessible technology; react quickly to changes in the marketplace. Focus on your business needs before your technology. While very important in achieving your goals, dont put the technology cart before the business horse until you know what you need. Best in class might be more than you need. Be realistic when assessing your needs and your limitations, and nd an application that ts where you are now and where you want to be over the next few years.

Tempting as it may seem, dont necessarily go for a Cadillac application when a Ford will do the trick. Keep it simple. Dont over-design or over-engineer.

Prepare for reasonable contingencies but dont try to prepare for everything. Complicated systems are hard to implement and hard to maintain. Things change at the speed of light. A year plan will be useless in three years, unless the plan for year two is: reassess the year plan. Plan your multichannel needs for three years out. Then revisit. Multichannel success requires people, not just technology. Technology is a necessary tool but it is only as good as the people using it. Be sure that you are continuously evaluating, developing and enhancing your team.

There is a wealthor maybe a delugeof information available to anyone who bothers to look for it, and a lot of it is free. Whitepapers, webinars, articles on the Internet, along with tradeshows and conferences, all provide the data and knowledge to everyone, regardless of the size of their company. Government web sites, such as the U. E-commerce marketplace data-gathering companies such as Hitwise, comScore and Google Trends can provide insightful information, enabling merchants to compare themselves against companies in their vertical and those that are of comparable size.

The key to real success is translating all that data into actions that match your business strategy. They understand how to buy keywords on Google and do so with abandon. SEO is more of a challenge, which requires the comprehensive and ongoing eort to embed keywords into all aspects of the web site.

Some of this is a technology issue, some of it is having the right people and right number of them to do the work, analyze the results, test and repeat. Also, smaller merchants tend not to focus on customer retention and increasing the average order value.

Unfortunately, this sometimes leads to people who are jacks of all trades but masters of none. Basic skills can take a merchant part of the way down the road to success but more expertise is needed to take reach the destination. Customer service is a critical function that is hard to do well. Its costly and most smaller merchants cant aord the comprehensive, high-quality customer service that a larger competitor can.

For example, Bed Bath and Beyond will send a return authorization with every order; Newegg will do so for selected orders those with high return rates ; most smaller retailers cannot aord to do either. Sometimes, the desire to squeeze every dollar out of a sale and to give the minimum amount back results in unfortunate policies that smaller merchants could avoid, including charging a restocking fee and forcing customers to go to the manufacturer with a return after 15 days. These can hurt customer retention.

Performing customer service inhouse provides the opportunity to have a more personalized service, to keep a stores personality, and to better resolve any issues based of sta expertise. Also, it is a great opportunity to up-sell. But handling returns makes it more dicult, logistically. Live chat is becoming increasingly popular with smaller merchants but most of the bigger retailers seem to shy away from it.

Perhaps they have invested so much in an eective customer service function that they dont feel live chat is a worthwhile or necessary tool. Live chat is a helpful tool, but can be expensive if deployed across the whole site and can be annoying to shoppers if it is too intrusive.

Create appropriate rules that will initiate chat if a customer is abandoning their cart or they are stuck in Internet Retailer Challenges for the smaller merchants So, while new, cheaper technologies are providing advantages to the smaller merchants that didnt exist previously, there are still challenges.

The sophistication of online shoppers results in their expectation of the same quality user experience, regardless on the size of the merchant. After all, the beauty and the curse of the web is that a small business can appear to be a big one. Therefore, the customer will not accept a sub-par shopping experience, from the usability and design of the site to the ease and reliability of delivery.

Smaller retailers understand the importance of customer acquisition and spend a lot of money on search www. They worry more about getting the rst customer and compete on price for that customer and dont focus on creating loyal customers.

Often, they dont maximize their use of e-mail marketing, which is a very costeective tool with high ROI. Improving loyalty can be laborintensive and smaller merchants often dont have people with the bandwidth or perhaps skills for this. More eective merchandising, appropriate upsells and cross-sells, promotional strategies, database segmentation, the right e-mail marketing, analysis of demographics, and how to market to them all require honed skills.

Smaller merchants often have employees. And give the customer the option to initiate chat at any time. Insight into inventory is another challenge for most smaller merchants. Their real-time knowledge of their inventory can range from non-existent to not optimal.

The smaller the business, the harder it is to have current information on inventory, and often it is a manual process. This is not only an ordering problem but it almost always becomes a customer service problem. Often, the main problem is lack of communication between the front end and the back end.

Another potentially daunting aspect of e-commerce for a smaller merchant is the increasingly complex legal environment of doing business on the web. Dierent states not to mention dierent countries For example, its quick and easy to leverage social media.

Sometimes, smaller merchants can do this better than large companies because they are not so restricted in determining their voice. There is no corporate image to contend with, no large committee of stakeholders to approve every action and no legal department to sign o. The CEO can just decide and do. Technology, security and legality Smaller merchants also tend not to pay enough attention to their current technologywhether homegrown or purchased.

By not keeping up with technology developments and upgrades, merchants systems quickly achieve legacy status, leading to bigger technology investments in the future in order to compete with their peers.

A common failure for smaller merchants is scalability. While their technology can handle their business most of the year without incident, any sudden spike Christmas, the Oprah eect can render their system inoperable and often unable to quickly recover. Another danger of using dated technology is not being up to date with security.

Unfortunately, hackers and viruses are up to date, so its imperative that small online merchants provide the same quality of security as any big company.

While big companies have certainly had their own security problems, they understand that it is their responsibility to address security. Sometimes, smaller merchant businesses do not focus on it as much as they should. Often, security tools are included 24 Internet Retailer. By their nature smaller and more nimble merchants can react more quickly to new trends in the e-commerce world.

What is PCI-compliance? How to handle customs issues? In some ways, it is even tougher for the smaller merchants because they dont have legal and tax departments dedicated to guring all this out to their best advantage.

Smaller merchants also can get mobile quickly. From mobile marketing to a mobile app to a mobile web site, there are quick and relatively inexpensive options for getting in the game and competing with the big stores. There also is strength in numbers and retailers can join forces with other smaller companies. There are sites like Etsy that create a common marketplace for companies with niche products.

And there are aliate marketing programs that can help you expand your reach for a fee. Other marketplaces for getting products to the consumers include Amazon and Buy. Given all these options, the temptation might be for an smaller merchant to overestimate the opportunity and the revenue potential of e-commerce growth, and to underestimate the amount of preparation, work and money required. It is important for you to understand what your strategy is, dene your objectives, determine your requirements and create your plan.

Then execute. The advantages of being small Given the availability of stateof-the-art technology, it does not take that much for someone with ambition and an idea to create a viable e-commerce business. Many providers have tools that enable small retailers to get an e-commerce site up in days, making it hard for shoppers to tell if a merchant is a mom-and-pop business or a bigger player. All were built for success by americaneagle. And in recent years, as Internet connections have gotten faster, and more online activities compete for their time and attention, their expectations for a smooth and speedy experience on your web site have grown.

Yet to compete for their mindshare and loyaltyand their dollars youve taken steps to make your web. But all of this comes at a price it slows down your web site. And that can have serious implications. Also, when your site suers latency, or page-loading delays, due to the number of marketing campaign tags, it can cause friction with your information technology department, which is often charged with improving your sites performance.

They point the nger at you for causing all the slow-downs, and you get frustrated by their inability to make improvements. Maybe theyve even gone so far as to set limits on what campaigns you can.

Youve probably also implemented a number of online campaigns to increase awareness of your brand and deliver a more personalized experience. And with each of those campaigns comes 26 Internet Retailer. Furthermore, Google factors web site speed into its ranking algorithm, so a slow-loading site will suer lower ranking in web searches. The reasons most site owners and marketers havent taken adequate measures may include a decit of time and resources, and budget constraints that prevent them from purchasing tools and technologies.

A general lack of understanding about what corrective measures to take is also a contributor. If the scenario above sounds at all familiar, then keep reading. This article is intended to shed some light on how to address latency, by oering advice on how best to measure site performance and providing some practical steps you can take to improve the speed of your site. If so, you can work with your web designer to overcome some of those problems.

How about dierent connection speeds? Does a signicant portion of your customers live in areas where high-speed broadband connectivity is still limited? If so you might want to tailor your site to themunless they represent only a small portion of your customer base. Where your visitors are. Are your visitors in your backyard, or across the country? Or even overseas? You should use testing services that will show site performance for various access nodes and paths, so you can tell if your site performs well for local trac but is quite a bit slower for trac coming from other, far-o places.

This might indicate that you need to have platform servers in other locations to accommodate those visitors. Peak and off-peak trafc times. What are the variations in trac load that your site can accommodate, and when are you more likely to see peak trac numbers? If you can pinpoint certain times of day, or even specic dates when trac volumes spike, you can enact temporary adjustments to improve performance during those times while keeping your site intact during other, less busy periods.

Look beyond the home page. Dierent features and functionalities will load on dierent pages of your site, so dont assume that the way your home page loads is a good representation of your whole site. You need to evaluate dierent pages separately, and consider any applications that might be slowing particular pages down, such as user reviews on product pages or too many images on search results pages.

Evaluate whether tags are slowing down your site. You can determine if third-party tags, used by external www. Where to look for performance issues In order to accurately measure page load speedand determine the right xthere are a variety of factors to consider: Server-side vs.

You can address the server side by adding more servers or using acceleration technologies, but you dont have a lot of control over client-side issues. For example,. This is not recommended as a permanent x because of the loss of tracking data, but it can show you if tags are contributing to site latency. For example, one of our clients thirdparty tags were aected by Hurricane Irene this past summer, and they saw their web site speed up considerably when they were forced to turn the tags o.

There are providers that can evaluate the amount of time tags take to load; and tools that simulate a slow-loading tag, which will give you an idea of the potential drag on your sites performance. As youre evaluating the areas outlined above, its important to remember that you should never look solely at performance averagesa mistake people often make.

If you only consider average performance you may have a false perception that your site performs just ne, and you can miss out on determining the real problems. As an example from work conducted by web analytics consultancy Semphonic, a look at Site As page transmission speeds shows that the average was 1, Kbps kilobits per secondwhich isnt too bad compared to its competitor sites, which ranged from Kbps to 2, Kbps. Yet a closer look at Site As site statistics shows that the maximum transmission speed was 1,, and the minimum was 31 Kbps.

This is a pretty big variationand the worst-case scenario is quite a bit slower than the average. So look at the full picture, not just the average. How to strike that balance will differ for every retail site. There are ways to improve performance without sacricing the experience, but its important to rst look at the trade-os people are currently making between functionality and the negative impacts of slow page loads.

When tags are removed, marketers have no idea how well their campaigns are performing and what contribution theyre making to an actual purchase. Before you jump the gun and remove all the third-party tags from your site, strip your product pages of compelling images or add a bunch of servers where they may not be needed, consider the following ve options, which might give you the performance boost you need now.

Optimize page code. This was the number one response people gave on our survey for how theyre addressing latency. Optimizing page code, or shrinking the Javascript, involves merging the separate sets of instructions that tell the page what to do. It stands to reason that downloading lots of small scripts takes longer than downloading one large script. Marketing professionals might have some trepidation, given that this is in the domain of the I.

But quick xes can be done, even by those with limited programming knowledge. All that needs to be done is to open the Javascript les and copy and paste them all into one le. If this sounds a bit daunting, there are a number of online resources that provide an easy guide to merging les dynamically, such as Smarty. Address site functionality. Site performance will vary from page to page, depending on what applications and functionalities you havesuch as site search, shopping cart, check-out, live chat, etc.

This can be particularly true if you rely on hosted solutions. For example, Internet Retailer Measuring latency: Four steps to acceleration So, given all thats been discussed above, how can you go about speeding up your site beyond some of the simple tweaks you might already have made?

Theres no simple, black and white answerthe most www. Respondents also identied the key steps theyve taken to improve site performance, including optimizing page code, improving performance monitoring and reducing page weight.

There are many ways marketers currently address page load speed, all of which are eective, except the idea of reducing or removing thirdparty tagsa common misperception. Or, as was the case with one company, perhaps the additions to your installed internal search database grew by volumes over recent years, to a point that it dramatically limited performancein which case, a clean-up of the database would likely speed up performance.

Reduce the weight of social media apps. Social media plug-ins, while increasingly popular for their potential viral impact, have recently been identied as a contributor to site latency. For example, in a study we did in conjunction with Catchpoint, we determined by looking at a number of sites that Facebooks Like plug-in stalls page load time by approximately 0. Optimize third-party tags. Every online marketing application or campaign includes a tiny piece of tracking codeor tagthat sits on your site.

There are tags for display ads, paid search, SEO, retargeting, e-mail marketing, aliates, site analytics and more. Each individual tag can take up to one quarter of a second to load. Our research shows that the average e-commerce web site has more than 20 dierent tags, many on the same page.

Most e-commerce sites incorporate ve to seven tags per page. As marketers invest more in online marketing, their growing 30 Internet Retailer.

As previously mentioned, many marketers address this problem by signicantly reducing, or even removing altogether, the tags on their site. One major U. When you take a comprehensive view of your sites performance you can easily nd areas for improvement without having to take drastic measures.

However, the downside to removing the tags was that the retailer gave up the ability to track their customers marketing activities, which resulted in an incalculable loss of customer data. Thats a very dicult trade-o, and one most marketers dont want to make. A better approach to third-party tags is to optimize themsomething you can achieve through use of more sophisticated tag management systems which put all tags in one container, so theyre more easily implemented and managed. There are several ways to optimize your tags.

For example, you can congure your tag management system to perform parallel tag loading, which loads all tags in parallel rather than in sequential order, where slower loading tags can hold up the rest, thus reducing the total time necessary for the page to complete.

You can also set limits so that any tags exceeding a certain amount of time to load can be timed out, and set your system so that only tags.

Finally, you should make sure any old tags that are no longer in use are removed from your site. Often, tags get put on a site and are then forgotten, and the accumulation of them can drag down performance. Start at the top. When it comes to how your pages should load, always work your way from. Taking this approach with all the properties on your site including images, content and even tagsdemonstrates to your visitors that you value their time and enables them to get started with their shopping experience right away, rather than waiting for items to load that theyre not even readily able to see.

When you take a comprehensive view of your sites performance and how its measured, you can easily nd areas for improvement without having to take drastic measures that compromise usability and campaign tracking. Whatever you do, be sure to test your sites performance regularly so youre better able to determine when problems arise, and how to address them. Doing so will ensure that you deliver the smooth, streamlined experience your customers expect, and will help strengthen your brand reputation, improve search engine rankings, reduce site abandonment and lead to more purchases.

Monitoring 36 Content Management. As an agency of record, the company can negotiate signicant discounts from multiple advertising channels. Aliate Tractions program managers develop campaigns, creative materials and relationships with publishers and networks. Real-time updates help web retailers programs become viral through social media. The company attracts and engages aliates through newsletter communications. The company accepts web retailers with a functioning web store with good conversion rates, a technically sound platform and a dedicated program manager.

Commission Junction E. Montecito St. Operating one of the worlds largest aliate networks, Commission Junction provides aliate services, including network access, relationship management, program management, pay-per-call, product catalog, creative services and agency services, as well as tracking and media services.

The company partners with agencies to develop and manage performance marketing programs for their clients. Aliate marketing services include outsourced program management, lead generation, prospect e-mail, search engine marketing, Facebook advertising, targeted display and creative services.

Pricing options are performance-based. Its tracking methodologies feature post-back tracking, or cookie-less, server-to-server tracking for situations where typical cookies are not available, such as the European Union. It also feature thirdparty server-to-server tracking that allows aliates and publishers to piggyback and add their pixels to a campaign using the aliate interface. Epic Media Group Seventh Ave. Its Epic Marketplace network enables brands and advertisers to leverage social media, mobile advertising, premium display targeting, video and rich media.

In , Epic Marketplace migrated to a new cross-channel ad serving platform that seamlessly integrates all Epic Marketplaces distribution channels. The platform has an enhanced attribution analytics engine. Dillon, CTO. The Inuvo platform uses behavioral targeting technology to analyze and predict fraud, rate individual publisher and advertiser trac quality, and provide targeted oer recommendations to its users.

The site oers an e-book to help clients new to aliate marketing learn the basics. Topics include important aliate marketing terms, key steps to a successful launch and how to communicate with aliates. LinkShare Park Ave. Clients can tailor LinkShares products to their needs using LinkShare Complete to let the company manage their entire aliate marketing channel or LinkShare Exchange to use the companys technology to manage their own program. MTPX allows the companys partners to create and deploy pay-for-performance marketing campaigns.

MTPXs proprietary algorithms optimize based on performance by serving ads with the highest probability to convert. Clicks are priced and routed based on real-time bids and click quality metrics. GECOM is an aliate agency for outsourced aliate marketing management and aliate marketing program services.

The agency takes a customized, comprehensive approach to each program it manages. Full outsourced management services include recruitment, activation, optimization, reporting, communication, strategy, design and launch or re-launch, brand name protection, terms and conditions development, program rules enforcement, conict resolution and relationship building. NetX W. The Aliate Benchmarks study for advertisersthe third such study conducted by its research divisiondiscusses aliates experiences with dierent types of ad performance, site visitor demographics, technology and communication preferences, reasons for joining an aliate program, experiences with emerging technology and other issues.

Main St. Tools include Pepperjam Chat, enabling publishers and merchants to communicate; Pepperjam Recruit, allowing merchants to research and partner with aliates that best t their vertical; and Pepperjam Creative Reporting Tool, which helps merchants and publishers to optimize inventory and test multiple creative links.

The companys integrated package of Internet marketing services includes usability optimization to convert web site visitors into sales, and a combination of aliate marketing, organic and sponsored search marketing to drive more qualied trac to retailers sites.

ProtRank oers pay-for-performance pricing, so web retailers pay only when products or services are sold. Schaaf-PartnerCentric Congress Ave. In , Schaaf Consulting acquired PartnerCentric, which had launched in The company works with coupon and content aliates, as well as paid search and comparison shopping engine aliates. It also recruits and activates new or emerging aliates, detects and reverses the eects of fraud and keeps it merchants informed of aliate channel trends.

ShareASale 15 W. The company oers aliate program guidance and consulting options. ShareASale helps build the foundation for an aliate program, from initial recruiting to uploading product data feed. The company will also review a retailers aliate program and nd areas for improvement. ShareASale will provide a list of high-potential aliate recruits selected for the retailers niche.

Fort Ave. The zanox network generates more than transactions per minute. Services include aliate program and campaign set-up, account management, selection of relevant publishers, payment and billing service, and quality assurance of publisher trac. Research coverage includes business intelligence, communications, customer management, enterprise applications, nancial management, global supply management, human capital management, IT infrastructure, IT security, manufacturing, product innovation and engineering, retail and banking, service management and supply chain management.

Accenture Ltd. Campbell, Group Chief Executive, Technology. The rms research helps clients enter new markets, increase revenue in existing markets, improve operational performance and deliver their products and services more eectively and eciently. Accenture also oers business transformation outsourcing. The rm provides programs in subscription-based lifestyle services and personal protection, points program management and insurance for more than 5, marketing partners worldwide.

Altman Dedicated Direct Academy St. The company helps online retailers meet a range of challenges, including merchandising, development strategy and planning, new product development, catalog and web merchandising planning, and brand identity programs. Altman oers consulting in the areas of strategy and assessment, merchandising and product development, promotion planning and execution, and customer relationship management.

Kingston, MA B2Cpartners. The rm assists web retailers with business planning, vendor scorecards, delivery management and professional stang. Petersburg, FL CatalinaMarketing. It uses transaction-level insight to help retailers and others develop customized, measurable campaigns to acquire, maximize and retain their most valuable consumers. Catalinas in-store network consists of 50, food, drug and mass merchant locations worldwide, including 26, locations in the U.

It has operations in the U. The company oers expertise in merchandise management in such areas as forecasting and merchandise classication structures. The company designs fully integrated marketing strategies with syndicated and custom applications in online audience measurement, e-commerce, advertising, search, video and mobile. The companys clients develop and sell consumer goods across multiple channels of distribution, including e-commerce, retail, catalog and wholesale.

Areas of expertise include multichannel integration, change management, product innovation and lifecycle management, process and productivity improvement, customer relationship management, software, inventory optimization, and store and e-commerce applications. Conversys Inc.

Conversys proprietary software and digital toolboxe-mail, social media, mobile and shelf talkershelp web retailers leverage their print publications into online publications through the companys advanced digital publishing application. It then distributes those assets across multiple awareness channels and segments key audiences, while rening reach. Crandall Associates Inc. Online, interactive marketing and social media positions have become an increasingly large portion of its practice.

Areas of expertise include digital, database, online, social media, interactive, directresponse TV, e-commerce, multichannel, direct response, customer relationship management and e-marketing. Crandall Associates recruits for B2B direct marketing corporations and advertising agencies.

Deloitte consultants work with web retailing clients to evaluate and resolve complex issues. The rm provides regular industry insights and analysis on a variety of topics, such as surviving retail globalization. Services include interactive web development and content management, integrated e-commerce, enterprise application development, and targeted e-marketing services.

Interactive web development services include an enterprise content management system, customized electronic customer relationship management platforms, corporate intranets and extranets, corporate dashboards and custom software applications. The agency specializes in contingency-based manager, director, vice president, senior vice president, chief executive ocers, chief nancial ocers, chief information ocers and similar executive searches for transactional multichannel e-commerce.

Clients include adidas and The Body Shop. Altgeld St. Chicago, IL e-tailing. Analyst Lynn Pregont, Partner Afliate. The e-tailing group creates voice of the merchant marketing initiatives for web retailers and others, incorporating proprietary consumer research and merchant outreach. This includes briefs, white papers and webinars. Experian Hitwise Park Ave. Hitwise measures 25 million web users worldwide, including 10 million in the U. Products and services include Clickstream, custom data and analytics, demographics, lifestyle, rankings and search intelligence.

Clickstream reports on where trac comes from and goes to for a specic web site. Services focus on warehouse management systems; order management systems services; warehousing and distribution; contact center services and benchmarking; forecasting and inventory management; strategic, operational and nancial planning; merger and acquisition services; and freight analysis.

The company also hosts benchmarking share groups and executive forums. First Annapolis Consulting Inc. The rm oers strategic and tactical advice to nancial institutions and service providers in the retail, travel, entertainment and anity group segments. First Annapolis partners with software and service vendors, including Salesforce.

FitForCommerce 40 Highland Ave. Fosina Marketing Group Kenosia Ave. Oerings include e-mail, banner site placement, two-step lead generation and co-registration, landing pages, web site design and e-commerce optimization, and ad and aliate networks management. The agency provides the necessary data services to support retailers legally required opt-out databases. Management Eugene A. Gartner media products help web retailers and others increase response rates, generate leads and strengthen their brand, while its custom newsletter programs reach decision makers with co-branded electronic newsletters that feature objective Gartner research and the retailers messages.

Gartners monthly audio program helps clients stay up-to-date on key issues. Glenbrook Partners Alma St. The rm oers an international e-commerce payment assessment that helps web retailers learn about markets in countries in North America, Eastern and Western Europe, Asia and Latin America.

Topics include market size and demographics, and current and emerging online payment methods. Williams Group Ltd. Hubbard St. Williams Group, a global retail consulting company, oers services in strategic planning, branding, multichannel merchandising, research, technology and real estate. Practice specialties include: strategy and concept development; market research; branding and marketing; multichannel and e-commerce; merchandise management and pricing; operations and productivity; human capital management; real estate and shopping centers; legal services; and urban marketing collaboration.

Kantar Retail First St. The rm oers advice on how to avoid pitfalls and capitalize on opportunities, understand why and how shoppers act as they do and understand the implications of industry shifts for their business.

The rm specializes in user testing and user experience optimization. Key Lime Interactive conducts customer user experience research and makes recommendations to its clients. Methods include usability lab studies, eye tracking, focus groups, analytics review, competitive research and prototype testing.

Kurt Salmon Peachtree St. Retail and consumer product services include merchandising and planning, product development and sourcing, supply chain, store operations and I. Issues include productivity improvement, business growth and inventory eciency. Le Site Inc. The agency seeks to provide clients with a strategy, supported by strong technology and unique design. The strategy phase includes planning, enforcement and surveillance.

Le Site builds its technology on the foundations of open source projects. The agency makes the source code it creates available to the open-source community. Le Site combines web design with new technologies. LexisNexis Park Ave. LexisNexis provides its clients with access to billions of searchable documents and records from more than 45, legal, news and business sources.

The companys Total Solutions oering provides products and services to address specic customer needs. JM Consultants audits UPS and Federal Express invoices and helps web retailers and other clients negotiate more competitive agreements. LJM Consultants oers a range of third-party logistics services, focused on driving down shipping costs.

The rm audits UPS and Federal Express invoices with a point auditing engine, recovers refunds, identies rate improvements and negotiates better rate and accessorial discounts. The rm charges a percentage of the money saved as a fee. Lyons Consulting Group W. Superior St. The rms e-commerce technology oerings include platform selection, search engine marketing and optimization, customer relationship management, mobile applications, enterprise resource planning and business intelligence integration.

Other services include web design consultation on platform, user interface, technology, strategy, e-mail marketing, banner advertising and site analytics. Partner Anne Brouwer, Sr. Partner Mara Devitt, Sr. The company evaluates and optimizes retail concepts, strategies and businesses, including feasibility studies of start-ups and new concepts; performance improvement for existing concepts; and due diligence activities for mergers and acquisitions.

The company also develops retail concepts and formats. Molecular Inc. Watertown, MA Molecular. Service oerings include digital strategy, experience design, engineering and project management.

Digital marketing services include content management, data and analytics, emerging interactions and mobile strategies and applications. Digital strategy applications include behavioral segmentation, and business case and roadmap development. Other areas of expertise include market research and intelligence; marketing automation; social media; and search engine marketing and optimization.

Navigo Consulting Group Inc. The companys resources, category expertise and infrastructure help clients use transportation strategically. Navigo specializes in cost reduction of parcel freight and mail services, principally through supplier contract negotiations. Its service is contingency-based with no upfront costs.

Phase 2 International Alakea St. The company hosts business software from IBM and Microsoft in its data center, oering a monthly subscription plan where the client only pays for a peremployee, per-application. The subscription includes all licenses, storage, bandwidth, and technical support and training. SR Research, a research company run by retailers for the retail industry, focuses on technology.

The company covers store operations, merchandise optimization, cross-channel and multichannel issues, and private label management. RSR Research delivers benchmark reports on the state of the industry and analysis of breaking news. RSR also oers custom research for niche markets or applications. All the companys research is available to qualied retailers and their business partners.

Metropolitan Plaza, Millcreek Blvd. Graves, President Ned N. Sedlak, VP. Other services include strategy development, distribution network optimization, workforce optimization, operations assessment and productivity improvement, and information systems selection and implementation. The organization has more than member companies and focuses on challenges such as Web 2. Sloan Center for Internet Retailing A. Management Donna L. The center includes the UCR eLab, a virtual research lab and online panel for the study of online consumer behavior; and the eLab Global Panel, a community of Internet users who participate in Sloan Center-conducted Web surveys and experiments about consumer behavior in the digital world.

SmartLogin places a retailers logo on the consumers personal computer desktop, Internet browser and quick launch toolbar. When consumers click on the retailers logo, they are automatically logged into the retailers application with no user name or password required. It was an early adopter of visionbased three-dimensional eye-tracking systems and has, since its founding in , installed more than 4, systems worldwide. Its major elds of expertise are eye and gaze tracking systems in retailing, research and industry, high-speed image processing, and eye tracking and registration applications in ophthalmology.

Sophelle oers two proprietary testing products: Accelerator, which increases the eciency of testing many retail applications, including e-commerce and point-of-sale; and Continuous Quality, which monitors the web sites end-user experience to help uncover and resolve purchasing obstacles.

Functional and user interface testing, and performance monitoring are included. The company, founded in , operates a nationwide network of mystery shoppers who review e-commerce sites.

Retailers that achieve a high level of service earn a seal to display on their web sites. Tobii Technology Inc N. Washington St. The company provides eye tracking components to e-commerce businesses and companies in health care, diagnostics, vehicle safety, gaming, and computer manufacturing.

It also oers a range of products with its patented eye tracking technology to various industries. The technology can be used to create handsfree computers. Front St. Philadelphia, PA TrinityInsight.

Services include consulting on e-commerce strategic planning, search marketing and optimization, web analytics management, and multivariate and usability testing services. Trinity helps retailers identify, prioritize and execute opportunities within the technology, marketing and usability aspects of their e-commerce store. Trinity will dene the tests, recruit respondents, administer the test and analyze the results. Usability Sciences Corp. The company uses a proprietary rating system for the usability of rich media featuressuch as the ability to zoom in on products, and audio and videoand combines it with analytic data to generate reports and recommended actions for clients.

Focus groups and eld studies also are employed. User Centric Inc. Its consulting services include usability testing, eye tracking, expert evaluations, remote user testing, user-centered design and online surveys. User Centric uses a special monitor with infrared technology to capture the location of the eyes while looking at stimulus, oering insight into the processes involved in user interaction with computer interfaces, physical products and printed material.

Valtech N. Dallas Pkwy. Services include e-business consulting, global sourcing, I. E-commerce oerings include online marketing, search engine optimization, the development of primary applications, web sites, Internets, intranets, extranets and enterprise portals powered by a content management system.

Valtech starts with standard software, and then tailors it to its clients needs. The companys core oering is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, Yankee Group provides data insights and advice to its web retailing clients and others. Consulting services include market and technology prioritization, customer segmentation, competitive benchmarking, market education and market services.

Palm St. Features include multiple storefront templates, coupon manager, related items, quantity discounts, multiple image upload and views, advanced reporting and sales tools, export to major shopping portals, and e-marketing and promotion tools, title and Meta tags, and upload of categories and products.

Fluid Inc. Fluids products also use existing data, such as analytics, sales volume and customer reviews to automate merchandising strategies. Fry Inc. Its Open Commerce platform enables retailers to develop online stores and create or expand their e-commerce businesses. Fry provides a range of services for retailers and consumer goods manufacturers to help enhance their direct-to-consumer channels across the retail value chain, including strategic planning, creative design, technical development, managed hosting services and ongoing operational support.

The company has expertise in consumer electronics, consumer products, entertainment media such as music and video, software, telecommunications, health care and security. San Francisco, CA Scene7. The companys creative services group oers a range of production services including image authoring for dynamic rendering, dynamic image production for zoom and spin, template creation for personalization, viewer skin development, custom reporting and targeted e-mail services.

San Jose, CA Adobe. The Professional Edition is for creating and publishing interactive content for a variety of marketplaces and devices, such as the iPad, Android and BlackBerry Playbook tablets.

The companys Intelligent Internet Platform is made up of nearly , service points, deployed in 72 countries and spanning most of the networks within the Internet. The Akamai Shopper prioritization helps online retailers identify and prioritize shoppers in the purchase funnel based on customer-dened criteria, such as active login, active shopping cart or visiting history.

ARS Interactive N. Smith St. RS Interactive is a full-service interactive marketing agency for retailers with online and mobile sites. The companys services include marketing, advertising, design, technology and product content.

ARS Interactive on-demand product content management technology enables retailers to create, catalog, standardize, modify, import and export content. It works with a retailers marketing sta to create information, descriptions and images for selling products.

Automatic Query Guidance clusters results into relevant product groups. When buyers select a category, AQC automatically suggests further products through the clustering of complementary items. Autonomy also creates customized customer proles based on customer interaction with the site. BlueKey Inc. Its system features web-based password protection, a robust page editor, user accounts with multiple levels of access and editorial review, and an events calendar with Google map integration.

BlueKeys content management system also comes with other advanced tools, including home page content, and event and news teaser tools. Brafton Inc. The companys editorial sta writes news, blogs and articles for business web sites, paired with in-house search engine optimization and social media marketing expertise to help customers build their brands online.

Custom articles are written by in-house journalists and delivered automatically to a retailers web site daily through e-mail, social media and search engines. CDNetworks Co. DNetworks is a Seoul, South Koreabased content delivery network. Founded in , CDNetworks has subsidiaries in the U. It provides a suite of technology for video streaming, large-volume le downloads and image caching.

The companys Web Performance Suite integrates a range of web performance tools to accelerate web content delivery and application performance. CDNetworks also oers dynamic web and network acceleration software. Morrisville, NC ChannelAdvisor. The ChannelAdvisor Webstores application oers product updating capability.

When an online retailer makes changes to a product in ChannelAdvisor, or the quantity is automatically updated based on sales in another channel, the changes are reected on their storefront more quickly, ensuring that web store shoppers are viewing the most up-to-date and accurate product information. NET Content Solutions provides products and services, including standardized and normalized product information, suggested selling products and hosted services, and professional review and ratings.

CNETs products include DataSource, comprehensive product information available for custom data sheets, rened searches, side-by-side product comparisons and other applications, and Intelligent Cross-Sell, a product that simplies the automating and optimizing of the cross-selling of accessories. Commerce Guys Wildwood Ave. The company works with Drupal, an open source content management system.

Commerce Guys developers and programmers can design web applications and modules to t retailers specic needs. It also can work with web agencies on themes and user interface, focusing on core e-commerce features, such as web site architecture.

Comosoft Inc. The companys LAGO application uses a centralized database and a set of application services to manage content product images, copy and marketing content and its relation to product attributes factual data about products and product groups and media usage information.

The LAGO applications are integrated with the retailers other systems. Its eCommerce21 modules enable retailers to design and manage online stores. Features include enterprise-wide content management that allows retailers to optimize, update and secure an online database; an inventory exchange module; an online product conguration model; a shopping cart module; and content development module.

Conduit Ltd. The Conduit Network allows publishers to create, exchange and distribute apps and to collaborate through business partnerships. The company also enables publishers to encapsulate and deploy content to browsers, web sites and all major mobile devices.


 
 

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The continuation of the Technical Hearings have been extended to accommodate the large number ot witnesses to be called. May VII. On behalf of the Commission Brig. Cash or spot prices to farmers also are tied to the futures market.

Kirzinger said in an interview Tuesday that his company has not been initiating either gold or silver positions for clients for about a week now and only in well- known cases will exceptions be allowed. The office has grown from one broker Kirzinger to four in just slightly more than two years. Commodities trading has grown at an astonishing rate across North America, he was quick to point out. Ramsay said that was a record year but in The Chicago Board of Trade actltivlty leaped to 34 million contracts from 27 million.

These are people who will deal in perhaps 10 contracts at a time as against anywhere between One and five in Victoria,” he said. Asked to describe a typical Victoria commodities customer, Kirzinger said he he found it difficult. Although the provincial government keeps talking about regulations for the commodity brokers, such rules arc still not in place.

The last ones died again gg, the order paper. Ramsay said that he would welcome such rules. International is the Canadian agent for the commodity services division of the Peavey Company of Minnesota.

That’s basically what the market is saying to us right now. Sandeman Sons and Co. The increases, which take effect Jan. There was no announcement about prices in Canada but they also are expected to rise. The new increases were not publicly announced but were disclosed to dealers.

Kaska confirmed them in response to an inquiry. Popular color film prices will be increased by up to 25 per cent, with black and while films rising by up lo 35 per cent. Kaska said. Prices of graphic arts films were raised by 50 per cent. The price increases are in suggested list prices, which retailers arc free to ignore by charging either higher or lower prices. Because the increases apply to film sold by Kodak after the effective date, Kaska said some dealers are likely to have- lower-cost film available after Jan.

Silver is a major component of film, and Kaska said the varying percentage increases indicate the relative amounts of silver in various products. If quality kitchen cabinets are in your plans, check the selection of Merillat Oak Cabinets at Thunder- bird.

Merillat cabinets feature: durable scratch resistant finishes both inside and out; sturdy and dependable drawer system. Come in and see for yourself! There was no word on who footed bill. Elvis Presley fans brought flowers, cards, candy and even a decorated cake to the grave of the king of rock’n’roll in Memphis, Tenn.

Miss Hardesty said the theft occurred while she was visiting her mother. Jay Rosenfield converted his Roslyn Estates, N. So when the firm made a delivery, the storage tank was gone and the oil collected on the basement floor. Sara Jane Moore lost a bid for a U.

Quint McCoy. McCoy and his bride, Martha Maschi. David Brady, 31, gave himself up to a state police officer who convinced him God would forgive him. Before he was led into an unmarked police car, Brady threw up his hands in the snowy yard and shouted.

The attempt counts stem from the wounding of a local officer who was shot in the face and another policeman hurt in an exchange of gunfire. Police found the body of Brady’s mother, Mildred, in the bathroom. Randy Garman, a police officer responding to what seemed a routine domestic call, was shot in the head and was in serious condition. Island Saw Co. Dress shoes with all leather construction. In slip-on and tie styles.

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Spokesman Bill Thomas said Tuesday that he had been in touch with Capital Region District engineer Norman Howard following a Colonist story about the break and the visual “boil” effect of sewage rising to the surface.

He said Howard had told him that as far as he knows the diffuser has not been “dislodged. However, in a letter dated Dec. Derek Ellis. But, said Thomas, the report on inspection from Ellis made no mention of damage. They found there might be a crack at the end which would allow sewage to escape but that would be the same thing as another nozzle. There arc always a number of newcomers whenever snow appears in the city, such as this amusing snow-crafted couple seated on bench along Dallas Road seafront.

And where else but in Victoria could such a contrast as this be seen? Victorians will have more opportunities for cold weather capers as snow is expected to be around for some time. But it does have access to plows and graders owned by construction companies.

The city’s chief engineer, John Sansom, explained Tuesday night that the city had only one grader and so far it had not been used at all. But workmen had been salting and sanding major routes liberally in the past two days.

Sansom drove over all major roads Tuesday and said all were passable with care and snow tires. Otherwise the graders and front end loaders tended to compact the snow rather than to clear it. The main problem was drivers using cars without snow tires. Thetis park grows Good news for nature lovers: Thetis Lake Park has grown by acres.

It increases the size of the park by about 30 per cent. Optimism is one of the characteristics he will need for the job he has just taken on. As he old both his audience and an interviewer Tuesday, one thing he did know was that he didn’t want to be a bank manager. When the job in the hospital kitchen opened up, he took it. He believes there should be improvements in the education system, that more people should be able to obtain such an education whether or not they want white collar jobs.

He said he would look into the circulation by Munro after Parliament dissolved of an energy conservation booklet for possible contravention of the Elections Act. If Harrison is too sick to dress. Bower will suit up. During his years with the Leafs, nine of which were played while Punch Imlach coached, the team won four Stanley Cup titles. Bower also shared the Vezina Trophy with Terry Sawchuk as the top goaltending duo in the league during the season.

He currently is a scout with the Leafs, but takes part in the occasional practice, as well as helping out the goaltenders with Toronto Marlboros of the Ontario Major Junior Hockey League. Last month, Carl Brewer, a year-old defence- man, rejoined the club hebroke into the NHL with in Two Western Hockey League executives were quoted in a Toronto report this week rapping players who have already signed contracts with professional tea ms.

Ed Chynoweth. Bland plays Vicki Beggs of the U. The commission ordered a stay of proceedings Tuesday on day suspensions it handed to Doug Ferguson and Step Erickson following he disputed race Nov.

Three other drivers also were handed suspensions by the commission for their part in the fixed race. Appeal dates for the five drivers and horse owners Doug Booth and Doifg La pierre.

In the 10th race Nov. We averaged crowds of 3. The fans know these players aren’t putting forth full effort. They figure they already have it made.

But he doesn’t agree with Chynoweth and Kjeldgaard. Ktriglost the first set , then won on a tiebreaker in the second. King then took the final set Stevens also tbok three sets to win.

She defeated Wade in the first set, dropped the second and rebounded for a victory in the third. AP — Heavyweight prospect Scott Frank, Slander, But there’s no doubt it’s happening and it has to be rectified. As of now. Leftwinger Greg Adams, a Cowichan Bay product signed as a free agent by Philadelphia, is second in the league with 38 goals in 37 starts, 15 goals more than he scored in 71 league games last season as a rookie.

Gord Stafford, Gary Plamondon. Attendance: 1, Both leagues were scheduled to begin league play but because of hazardous driving conditions, respective league chairmen decided on a safety-first policy. Teams involved will re schedule games on mutually convenient dates.

In the only North Island League game reported. Cowichan Thunderblrds defeated Chieftains at Port Alberni Six-foot-nine Greg Walters scored 29 points for the winners while Gary Stockford had Red Berenson is obtaining positive results as coach of the St. Louis Slues. The Kings were ranked last in the NHL in penalty killing entering the game, having’ allowed 49 pouftT play goals in chances, and the Blues capitalized early on that defect when ir ir ir Norris Division G W L T F A P Los Angeles 39 18 13 8 44 Monfreal 41 19 16 6 44 Pittsburgh 40 16 13 11 43 Detroit 38 13 18 7 33 Hartford 38 9 19 10 28 Adams Division Buffalo 40 26 11 3 55 Minnesota 37 19 9 8 48 Boston 38 21 11 6 48 Toronto 39 17 18 4 38 Quebec 39 16 17 6 W1 38 Patrick Division Philadelphia 38 26 2 10 62 NY Rangers 41 18 16 7 1 58 43 NY Islanders 38 16 16 6 38 Atlanta 38 15 18 5 35 Washington 39 10 23 6 26 Smvlfie Division Chicago 40 15 13 12 42 Vancouver 41 15 19 7 37 St Louis 40 15 19 6 36 Winnipeg 41 12 24 5 After Dave Taylor beat St.

Louis goals, scored the third power-play goal three minutes into the third period. MikeCrombeen scored 43 seconds later and Larry Patey gave the Blues a lead with a shorthanded goal.

Marcel Dionne and Randy Manery pulled the Kings close at , before Currie notched his second goal of the game and fourth in three games since being recalled from the minors.

The loss was the first in seven games for the Kings w ho are against Smythe Division clubs and are first in the Norris Division with an mark. It was the 19th game of the season for Resch, who stopped 32 shots in raising his lifetime record against Vancouver to At Atlanta. St, Louis, Currie 3 Brownschidle, Zuke 2. Second Period 3 St. St Louis, Zuke 9 Federko 5. Louis, Crombeen 4 Patev, Turnbull 6.

Louis, Patev 7 Klassen, Brownschidle 7. Los Angeles, Dionne 33 Simmer 8 29 8. Los Angeles, Manerv 2 Goring 9 St. McDonald 18 Christie 2. Middleton 15 Ratelle, Gilbert Penalties — None. Attendance – 15, Port Huron 2 U. It was the Bruins first x i. Second Period No scoring. Penalties — Reinhart Atl Mac Millan Atl 18 16 Third Period 2. Atlanta, Clement 5 Rota. Prono- vost 12 54 Penalty — Unger Atl Penalty — Langevin NYI 13 Washington, Charron Sirois, Kaszvcki 2. Second Period 4 Washington, Sirois Charron 5.

Moscow, Frolokov Devyatov ,- 6. Washington, Charron Sirois, Kaszvcki 7. Moscow, Lebedev Semenov, Orlov 8. Washington, Loft house Lehton en. Third Period 9. Washington, Sirois MacKinnon Each time, UVic was ranked No. When the January number reaches these shores, count on seeing some new cover boys. Vikings also lost to eighth-ranked York Yeomen the previous weekend at the Carleton tournament in Ottawa.

Vikings are now in Canada West. I was aware of the situation and tried to warn the players. Everybody has taken a turn. Calgary 4 6. Mary’s 9 7 Carleton NR 8. York 6 9 St. Francis 8 Gueloh 10 Previous rank bracketed Women 1. Victoria 1 2. Bishops 2 3. Dalhousie 3 4. Calgary 4 5. Guelph 5 6. Alberta 6 7.

Laurentian 7 8 Saskatchewan NR 9. I ST In 10 y. After an altercation on the ice, the officials appeared to have to situation under control but the Toronto bench emptied followed by the Minnesota players. For players to leave their bench during an altercation on the ice is a most serious matter and for a coach of a club to encourage this type of conduct is intolerable. Calgary and Portland are scheduled to meet at p.

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Suits, sportcoats, slacks, casual jackets, leathers and accessories Don’t wait, now is the time to save. And the way they think it should be done is by harvesting more deer. Club members noted the lack of improved deer hunter success ratio in the Nanaimo River area, which has been used as a test area for the past few years, and observe that “somb objection exists to leaving valuable mature limber for winter range when we are not fully utilizing the wildlife resource.

Some Failure by us to take the initiative in this issue for the benefit of wildlife will result in our wildlife resource getting only what the forest industry wants it to have A distinct doe tag would compel these clowns to limit Iheir doe harvest to the legal number of one. They suggest that initially 75 doe permits be issued for Nanaimo River and an appropriate, but substantially lesser, number be issued for each of the other watersheds. They suggest the number would vary annually thereafter in consultation with the Nanaimo Fish and Game Club and upon analysis of the available data.

The club members suggest the doe permits be issued on a limited entry draw system administered from the Nanaimo fish and wildlife office and that initially the doe season be late in the year, probably near or after Dec. Nerves of Steal, Buffered, Special Need. Lead the Fleld, Mr. Wizard, China Blast. Hand Creme, Kippy, Anarchist. Alwava a Chance, Morrish Star, Tizon. Cactus Road, Preemptive. One Best: Reign. While Greg is nicknamed The Bull for his strength and home run prowess, Bill was drafted for his potential, not his career statistics at Miami Dade North Community College.

In 76 at-bats, he hit. Louis Comiskey award for long and meritorious service at the annual Diamond Dio- ner on Jan. Athans, 24, accumulated In women’s competition. Hillary Engisch. Engisch is ranked No. Malor periods, lasting IVj to2 hours are shown in bold. If you qualify, why wait! Our estimating staff will help you with your grant forms to assure that you receive the maximum grant available.

A complete brake system inspection should be conducted every 24, kilometers. Resurface drums. Re pack front outer wheel bearings Arc linings to drums. Inspect wheel cylinders, master cylinder, brake hardware and brake hoses. Re pack front outer wheel bearings Arc rear linings to drums. Re surface rear drums and front rotors. Inspect front calipers, front grease seals, brake hardware and brake hoses. Correct caster-camber, set toe-in. Dfiffts are scheduled arwn. Friday a. Sandra Gallaway, CourtigiiV 1 l 46a m.

Tournament officials said her physician advised her not to play with her injury. So far this winter Carty, playing regularly, is batting.

A capacity 8, crowd packed Harlow’s tiny ground to see the part-timers from the Isthmian League score a well-deserved victory. Swansea, came close to upsetting Crystal Palace in a dramatic replay at Selhurst Park. Goals from Alan Waddle and David Giles put Swansea up after just six minutes, but scores from fullbacks Paul Hinshelwood and Terry Fenwick forced the match into extra time.

Swansea player-manager John Toshack put his side back in front, but a late scrambled goal from Vince Hilaire earned Palace the second replay next week. Three other Tuesday games ended in draws. It may be a little on the compact side for daddy, but 4-year-old son Michael thinks the scale is just right. Each with 8′ woofer, 4 dome tweeter and big 10″ drone for excellent bass response. Nova” headphones He said in a telephone-interview from his home in Wolverhampton, Englancnrat he wants to’return to Vancouver for the season.

Shain said from his office at East Orange, N. Foy, Que. The meet was the second of a three-track program which includes a third stop at In- zell, West Germany. Boucher posted a winning time of one minute, Steffen Doering of East Germany, fourth at 1,, took the metre race in Kou Fukuda of Japan was second Winnipeg Sylvia Burka of Winnipeg placed fifth in The women’s went to East German Christa Roth- enburger in Australian Colin Coates won in Helden, 21, won the in Mirren 7 6 6 28 32 20 Sheffield U 15 3 9 47 37 33 Patrick 6 6 7 24 29 She was Saturday, 8 a.

The year-old Russian, skiing in his first World Cup race, had been almost a complete unknown until his two brilliant runs Tuesday placed him second with a combined time of But the Swede was only 18th after the first run on the relatively flat course in the Bavarian Alps, which was slowed by a layer of new snow. The Bulgarian has been runner-up three times in World Cup races and rates Stenmark his model but he had never beaten the Swede before. He was eighth in the race in Phil Mahre.

Mahre now stands third in the Cup standings with 51 points. Pro golf season starts today. While the celebrities, headed by former U. Set to win, Australia passed the target with a day to spare. The win clinched the test series and England will be out for partial revenge in the third test at Melbourne starting Feb. Captain Greg Chappell was the batting hero for Australia with an unbeaten innings of Scores: England and Australia and four for Scores: West Indies for six; Western Australia for eight.

Lee Trevino, who had planned to play, was a late withdrawal. Heading the field is Arnold Palmer. He has won this title five times, the last in — his last U. Uff oz. The raise is a far cry from the whopping Animal control in unorganized areas was- established as regional function last year.

One complaint came from Professor J. Douglas Por- teous of the UVic geography department. He said the Greater Victoria United Way has administrative costs of less than 10 per cent, so that 90 cents of every dollar collected went to the agencies. Please call us now to arrange for your free consultation visit. His letter was signed by a dozen other area residents. When Aid. John Mika said he disagreed with the formula approach because council should be prepared to face the pay issue each year.

Couvelier responded that there was no perfect solution to the pay issue. Gov’t Inspected Canada Gr. Previously Frozen. Sunday Store Hours: 10 a. Admission gale now closing p. Now open 10 a. We have many specialty items found only in our store. The Grammys, presented by the U. UVtc Centre, Hillside Mall. Our next Programmes start the week ol January 14, i These Programmes are held between 4 00 p m and p. Monday Only Twice Weekly.. Come and see our coach. Jack Noble, at the Poolside any Tuesday or Thursday between p m and 8.

Yoga Programme Under the leadership ot Michael Bluemell. Level II Wednesday — 7 p m. Afternoon sessions may be conducted upon demand. These are co-ed activities. It s a tun way to keep fit Afterwards, go to Ihe pool and enjoy a Swim. Sauna and Swirl. This is a twice-weekly Programme commencing January Denis Smith, today, and lei him poinl you in Ihe right direction towards Fitness. Employee Fitness and Individual Fitness Programmes.

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With results still coming in. Gandhi was the victim in the March, , election. But this time, she had the advantage this time of being on the outside and on the attack. Conditions in India appeared to be going from bad to worse. The gap between rich and poor was widening, prices of some necessities were up as much as 20 per cent in a year, drought struck northern India, diesel oil. Campaigning tirelessly throughout India, Mrs.

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Miracle Whip ] 49 [ 1 litre jar. DuraFlame Color 14 oz. Cascade Dishwasher powder 2 49 50 oz. Mugabe said the step he was cdhtemplating results from what he claimed to be Britaints violation of the peace agreement worked out in London last month. Britain rejected demands by Patriotic Front,guerrillas that all South African troops be withdrawn and that the Rhodesian army be confined to bases, an informed source said.

The letter says pump prices are not likely to rise fast enough this month to reduce demand to the supply level. The 4. Great Canadian Winter Sale’ Flyer delivered to your homes today.

The Royal Albert China did not arrive for the sale We will gladly take your order and fill upon receipt of the merchandise. The delay will be approximately 6 weeks. Our apologies for any inconvenience this error may cause.

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Simpsons-Sears Ltd. But if these beans are cooked with onions and a bit of bay leaf, the dish is considered cooked in Connecticut style. Baked with maple syrup instead of molasses is the Vermont style. Several other regions of the United States add a tomato or chili sauce to their baked beans, and many people have especially good recipes for baked kidney beans, baked limas and baked peas. Here are some recipes to add depth to your w inter menus. Drain beans and place in large saucepan; add 6 cups water.

Simmer uncovered over low heat one-and-one-half hours or until tender. Turn beans with liquid into bean pot or 2-quart casserole. Add 2 cup additional water and remaining ingredients; mix well. Cover and bake in degree F oven for 4 hours, stirring occasionally. Serves 6 to 8. To peel fruit, cut slice from top, then cut off peel round and round, spiral fashion. Go over fruit again, removing any remaining white membrane.

Slice oranges crosswise, one-fourth-inch thick. Slice onions one-eighth-inch thick and separate slices into rings. Alternate orange slices and onion rings on greens and garnish with green pepper and ripe olives, if desired.

Serves 6. Try to use fresh stock from chicken or fish. The effort is worth the extra flavor. If you use canned stock or clam juice, don’t add salt until you taste the finished soup.

Canned stocks tend to be salty. And frozen vegetables can go in, too. The loose frozen type in poly bags usually are cheaper than the ounce packages. Hoard any bits of cheese, such as Swiss, Gruyere or Parmesan, that have dried out. For the Bouillabaise that follows, remember you can whittle the work down to size by making the tomato sauce portion of the recipe well ahead of serving time.

Italian or pear shape tomatoes, or 1. Make a bouquet garni of the bay leaf, parsley stalks and orange zest. Add it, and a pinch of thyme or basil and a good pinch of saffron to the pot. Simmer the mixture 15 to 20 minutes. In a separate pot, place the clams or mussels with one cup of water. Cook over high heat until the shells open. Twenty minutes before serving, bring the tomato mixture to a rapid boil.

Boil the soup quickly for five minutes and add the more tender fish, such as red snapper, petrale, scallops and raw shrimp or prawns. Cook the soup another five minutes, until the fish is tender.

Put the clams into the pot. Serve the soup to six with Rouille on the side. Note: For this soup, use a combination of firm, lean fish, such as halibut, cod and sea bass, and tender fish, such as red snapper, petrale, scallops and shrimp.

Crush the mixture with a pestle until it has a creamy consistency. Add two to three tablespoons fish broth. Cut the semi-frozen block into one-inch cubes. Saute the onions and the garlic in the oil until they are iendcr. In a food processor or blender, puree the shrimp, white sauce and sherry. Fold them into the stew. Add salt and pepper to taste. Serves 10 to Note: three cups chicken stock or bouillon and one bottle eight ozs. Also, a can Add one-fourth cup milk and a dash of salt and cook until the mixture is thick.

Last January I baked a ham that had been purchased in a tin. We had too much meat that time, so it was not used at all. I have stored it in the freezer ever since. My question is, has it been kept too long to recook and eat now, after almost a year?

I do not want to make anyone ill. If we must freeze cured meats, they should be kept no more than two months. Any leftover cured ham can be covered and safely stored in the refrigerator for up to seven days without loss of quality. I am not totally condemning the ham that you froze for about a year, but it certainly would be taking a chance to eat it Q.

I have an unopened canned ham that I’ve kept in the refrigerator for a few months. If so, how long? The refrigerator shelf life of unopened canned hams that are labelled perishable is usually six months. All others should keep well in a cool dry place and keep their quality for a year. If you freeze your canned ham, the meat may not spoil but the freezing temperature and dampness may damage the seal of the can and corrode the metal.

This could eventually cause spoilage by allowing the entry of spoilage microorganisms. Also, as we answered in the previous question, freezing for a long period is not advisable for cured meats. My mother and I for years have been baking whole hams. Just before baking time is up, we remove the ham from the oven and, with near-burnt fingers and a lot of mess, remove the rind from the ham. We then score and decorate the top with pineapple and cloves, spoon on the glaze and finish baking the masterpiece.

My question is, will it work as well to remove the rind from the ham before baking, leaving the layer of fat intact? The skin or rind is retained during the greater part of baking a ham to keep the fat intact and to prevent some drying and overbrowning.

Some also believe it imparts flavor to the meat. The ham was just as tasty and moist as if the rind had been left on. If you bake the ham with a sweet juice that has to be basted on, the surface may get too brown if the rind has been removed, but otherwise I see no real problem in doing this. I bought a cheaper cut of ready-to-cook smoked picnic ham and discovered that it was overly salty, but otherwise tasty.

I would buy it again if the saltiness could be remedied. Do you have any suggestions? Try soaking the whole unbaked ham in a large bowl or kettle of cold water at least six hours or overnight, changing the water two to three times.

If the sample is too salty, soak the whole ham in fresh cold water for a few hours more. Fannie originals taste revolution Hearty soups make otle-dlsh meals when they’re paired with crusty bread or crackers. Haddock Stew combines fish with lima beans, com and shrimp. The Pacific Coast Bouillabaise has tangy tomato base.

The dish? Com sticks. Long, slow baking gives the rice a golden color and a thick creamy texture. Serve warm or cold, with heavy cream. She was assisted by food writer Jeri Laber. Beard recommended her for the job to Knopf Editor Judith Jones, Cunningham said, and what ensued was a job of more than four years, testing recipes, updating, but trying to hew to the original Fannie Farmer point of view.

Those have been dropped, in favor of fresh. The cocktail chapter is gone, a brief wine guide has been added, there are a lot fewer gelatin salads none using flavored gelatin , and more ethnic dishes tacos and paella, for example. This is the kind of book that tells you how to use everything from apples to zucchini, with the kind of recipes that become favorites. Pudding serves six to eight. Mix the flour, salt and pepper and roll the oxtail pieces in it. Brown the meat in the shortening, turning so that all the sides are colored.

Transfer the meat to a covered casserole and cook the onions in the fat remaining in the skillet. When they are lightly brown, add them to the meat in the casserole. Stir, add the bay leaves, cover and bake for three hours. Remove the bay leaves, cool the whole dish, and remove the fat.

Reheat and serve. Serves four. Doris Waddell Maryland Dr. In large mixing bowl, add hot water to butter, sugar and salt. Stir until butter melts. Let mixture cool to about degrees F. Chop olives coarsely. Stir in olives, chilies, yellow cornmeal and enough flour to make a thick dough about 3 cups.

Turn dough onto heavily floured board and knead until dough is smooth and elastic and has lost most of its stickiness 10 to 20 minutes , adding more flour as needed. Shape dough into a ball, place in greased bowl, cover and let rise until double, about hours. Punch dough down; knead several times.

Shape into two loaves and place each in a greased 9×5-inch loaf pan. Cover, let rise in a warm place until almost doubled, about 45 min. Bake in degree oven for minutes or until loaves are browned and sound hollow when tapped. Cool on racks before serving or storing.

Makes 2 loaves. Janet Gagnon of Fredericton says she believes that changing the names of some kinds of fish would boost their sales. If crab were called rock salmon, it would sell as rapidly as it does in Britain where it is used in fish and chips.

She says one reason people avoid fish is they don’t know how to prepare it. They weren’t served seafood when they were youngsters and never became accustomed to enjoying It. Measure the return on your investment in social media. Treat mobile marketing as another valued marketing channel. Learn from 1, CMOs what you need to know to thrive in this era of continuous change. Read the report at: www. A current list of IBM trademarks is available on the Web at Copyright and trademark information at ibm.

In particular web merchants will invest in better applications that will strengthen their core e-commerce infrastructure and integrate their e-commerce platforms more eectively with other information management systems. The survey shows that many web merchants are in a mood to invest in more e-commerce systems and services. In , Among that group, Online is the channel where the growth is coming from, so thats where more retailers are going to keep on investing the most technology dollars, says Brian Walker, vice president and principal analyst for e-business and channel strategy at Forrester Research Inc.

Some multichannel retailers plan to close 12 Internet Retailer. Topping the list What are your top e-commerce technology budget priorities? Chain Catalog Web Manufacturer For most merchants the single biggest priority is purchasing a better e-commerce platform, followed by making a bigger investment in mobile commerce and social media. The survey results, which include a response from 70 web-only merchants, 15 chain retailers, 14 catalog companies and 14 consumer brand manufacturers, reveal that a new e-commerce platform is the top spending priority for Respondents could choose more than one answer.

Where retailers are going to spend the most money next year is on those tools and programs that make it easier and faster for consumers to shop, research and make a purchase from their smartphone or tablet, and share the experience with their family and friends on Facebook and elsewhere, says Walker.

Theres a sense of urgency on the part of many retailers that mobile and social technologies are www. E-Commerce Technology Spending What is your primary business? Chain retailer Catalog Web-only merchant Consumer brand manufacturer What is the size of your annual e-commerce budget? Check all that apply Attract new customers Generate more sales from repeat customers Generate more web trafc Increase conversion rate Increase ticket size By what amount will you increase your spending?

Less than 6 months 6 months to 1 year 1 year to 2 years More than 2 years No plans to replace What type of e-commerce platform are you planning to deploy? Internal design and implementation Move to e-commerce platform hosted by a vendor, managed in-house Move to e-commerce platform hosted and managed by a vendor Off-the-shelf application from a vendor Software-as-a-service from a vendor Will you increase your spending on e-commerce technology and services next year?

Yes No Will you invest in mobile commerce, either in-house or via a vendor, in ? Yes No How much will you invest in mobile commerce in ? What are the main challenges you face implementing better e-commerce technology? Check all that apply Lack of funds Not enough experienced staff Too many older systems to integrate Getting managements consensus with too many options to choose among Other By what amount will you decrease spending? To keep pace with their customers, merchants tell us they have to keep investing in better technology.

Which of these e-commerce applications do you expect to add or replace in the next 12 months? For Market America Inc. The online retailers biggest priority is migrating to a universal e-commerce platform that features more than 30 million products, faster site search, an enhanced shopping cart that lets consumers purchase merchandise from participating retailers directly on the Shop.

When work on the fully integrated platform is complete sometime in the rst quarter of , Market America shoppers also will be able to use their customer loyalty perks to make purchases on Shop. Internet Retailer How many e-commerce technology workers will you add? What are your top technology hiring priorities? Which of these e-commerce services do you expect to add or replace in the next 12 months? Check all that apply E-mail marketing Site design Afliate marketing management Social media Search engine marketing management Web site performance monitoring Payments processor Web hosting Security certication Fulllment How big is your current full-time e-commerce technology staff?

Our vendors perform all services www. Who is the top e-commerce technology decision maker in your company? What is the annual sales range of your online retail business? Market America wont be adding any new applications to its updated e-commerce platformMarket America acquired Shop. With a better e-commerce infrastructure in place, Market Americas next e-commerce spending priorities are to add on mobile commerce and expand further into social media.

When the platform is fully operational our shoppers will be able to shop both MarketAmerica. But in order to completely integrate Shop. Were looking to add at least a dozen people, says Brady. Great expectations Which of these e-commerce applications do you expect to add or replace in the next 12 months? Help wanted Hiring more e-commerce employees is a budgeting priority for other online retailers as well.

The survey, which Internet Retailer conducted in October with readers of its IRNewsLink newsletter and in conjunction with marketing and survey technology provider Vovici Corp.

Of those, Most online retailers taking part in the survey operate their e-commerce program with a small sta But regardless of their size most web merchants are looking to hire specialists, especially programmers. The top e-commerce decisionmaker at But hiring more seasoned e-commerce professionals or bringing in talented newcomers that can be trained on the job is just one item on a big list of technology spending decisions the top e-retailing manager will make in E-commerce executives will also be deciding how best to expand mobile commerce, fully integrate their e-commerce infrastructure and deploy a new platform.

The survey nds With online retail sales expected to once again grow by double digits in and more consumers permanently shifting a bigger portion of their shopping from stores and catalogs to online, web merchants will be ramping up their spending on better e-commerce systems and services for at least the foreseeable future, says Michael Griswold, a research vice president and e-commerce technology analyst with Gartner Inc.

The pace of e-commerce technology development will do nothing but accelerate going forward and the retailers that want to keep bringing the best customers to their e-commerce, mobile and social media sites will keep on investing in better systems, says Griswold.

For retailers that keep on making timely and well thought out decisions about future investments in their e-commerce infrastructure, better technology will give them a big competitive advantage. These days its more likely to be the latter, as retailers seek to make sense of data streaming in from e-commerce sites, bricks-and-mortar stores, contact centers, e-mail, mobile devices and social networks.

Its one of the toughest jobs in retailing, but if done well it can produce big rewards by attracting customers ready to buy whats oered them. The key to success, says David Zucker, chief marketing ocer of trendy ash-sale retailer Gilt Groupe Inc. Take on too much data, too soon, and merchants and marketers can get overwhelmed. Getting acclimated with data is step one, Zucker says.

Otherwise, peoples eyes glaze over and their heads explode. Merchandising people who arent accustomed to looking www. As Gilt and other retailers and analytics experts have learned, however, the tools and services for accessing and using analytics data are becoming both more sophisticated and easier to use. One of the challenges I had for years as a retailer was managing the massive amount of data about customers from web analytics, call centers, e-mail marketing, and our own segmentation of customers, says Eric Tobias, a former co-owner of Batteries.

It was dicult to bring all that information together and get a single view of a customer. To be sure, accessing and using multiple sources of customer data remains a signicant challenge for many retailers. But today, Tobias and others say, new technology and more sophisticated outside services make it more possible for retailers to gather and use data from multiple data sources.

With the right mix of technology and expertise, retailers of dierent types and sizes are nding they Internet Retailer Rosetta Stone also has found that it can improve conversion rates and sales by placing more videos as well as customer testimonials on other pages of its web site.

And its gleaned some surprising insights about how its customers shop and respond to online content. The data shows, for example, that of-sale systems along with online data to get a singular, cross-channel look at customers to build more eective online content, says Tobias of iGoDigital, which compiles multichannel shopping data for hhgregg to support its e-commerce strategy.

Web site analytics alone wasnt really providing the necessary insight to properly merchandise products on the web site, he says. So we worked with them to get a more singular view of customers across channels. IGoDigitals software uses a unique identier for each tracked customer, usually an e-mail address the customer provides when making an online or oine purchase.

By combining data on daily store sales with web browsing data, hhgregg learned, for example, how some customers purchased TVs or other items in stores, including the specic model and the price, after having researched similar products on hhgregg. Knowing which price points and model a customer nally purchased in the store, he adds, has enabled the retailer to sharpen its online merchandising to capture more sales online, Tobias says.

Rosetta Stone lifts conversions One retailer taking advantage of updated analytics software is Rosetta Stone Inc. Using the Online Marketing Suite, which makes use of the analytics technology that Adobe acquired in when it bought Omniture Inc. We have tracking for each marketing channel, so we know where people came from, and we know which groups of visitors were recent demo takers versus which were purchasers, Li says.

Thats important, he adds, because Rosetta Stone can then respond with the marketing oers shown to be most eective with each customer segment. Rosetta Stone has learned, for example, that visitors to RosettaStone. Conversion rates are a lot better if we send the e-mail after they view a demo, Li says. To build on that kind of customer activity, the company now places prominently on the lead page for each language an 18 Internet Retailer.

David Zucker, chief marketing ofcer, Gilt Groupe Inc. Gilt reaches out shoppers reviewing materials for one foreign language will often switch to another language program if presented with content about it, helping to reduce cart abandonment. When shoppers search for a German program, then see an oer for French as well as German, they may switch to French, Li says. Analytics data can be especially powerful when it comes from more than one sales channel, such as bricks-and-mortar stores and a retailers web site.

Multichannel retailer hhgregg Inc. Women tend to buy stu for men, but we were under-performing, says Zucker, the chief marketing ocer.

To turn that around, Gilt worked with customer analytics data compiled by Mu Sigma, the retailers analytics service provider, to build predictive models of women shoppers most likely to respond to pitches for mens products. Mu Sigma combined such data as demographic proles of women known to purchase mens products www. Mu Sigma then helped to identify segments of shoppers most likely to respond to particular promotions. Women within certain age and income ranges, and from particular areas of the United States, for example, might be more likely than other women to shop for gifts such as mens cuinks.

Zucker adds that Gilt also knew from web site analytics data that many women shoppers do their impulse buying at noonwhich turned out to be a good time to present them with oers for mens products. Giacomazzi relies on constant and real-time updates of online shopping activity on her site that she can view through an analytics dashboard from Spring Metrics, a company that caters to small retailers.

In addition to showing which Internet search terms visitors may have used to arrive at CastCoverz. She can also see a visitors geographic location. It shows how much time spent on each page, and how the visitor went to sections on Legs, Boots, and About Us, but not to Arms. By combining that kind of specic visitor information with broader aggregated visitor data, including conversion rates and sales, she says, CastCoverz learns about consumer interest in product mixes, and demand from dierent regions of the country.

By monitoring how many visitors click the About Us section, she learns how many visitors want to know more about the company as well as its products. The retailer also gathers customers e-mail addresses when they check out with Google Checkout, the only payment method oered on its site. That helps it track customers repeat activity.

And it learns through social media and other communications with customers that many come back repeatedly to buy cast covers as gifts, such as when a friend or someone in their sons or daughters local high school suers a sports injury. By combining such information with Spring Metrics data on how visitors arrive at its site and shop for products, CastCoverz can more eectively promote product combinations on its site and through targeted marketing campaigns, Giacomazzi says.

For example, it may promote packages of products likely to sell in certain regions and during particular seasons, such as decorative and waterproof leg-cast covers promoted in winter e-mails to customers in northern areas, a customer segment that orders leg cast covers more often than consumers who live in less icy climes.

Its all about selling to customers when theyre ready to buy, Giacomazzi says. Thats what analytics can help retailers do, if theyve got the technology and expertise to bring their data to heel.

CastCoverz, a small web-only retailer that sells decorative and waterproof covers for medical casts placed on broken arms and legs, has learned from its analytics applications that what it had thought of as a tiny niche is bigger than expected, and that consumers shop for these products in unanticipated ways.

When building this business I had expected it to be a lot of onetime sales, and that I wouldnt have a lot of repeat customersbut I was wrong, says Annette Giacomazzi, who launched CastCoverz. Analytics, she says, has enabled her to build customers interest in a variety of products and generate repeat orders, she says. Annette Giacomazzi, owner, CastCoverz: Its all about selling to customers when theyre ready to buy. The dashboard, which she pulls up on her computer screen daily, also continually updates the number of visitors to the site and sales conversion rates.

I can watch all this in real time, Giacomazzi says. Giacomazzi reads o details of a recent site visit: From Stamford, Conn. Each year, the barriers to enter the e-commerce marketplace for vendors gets signicantly lower and, therefore, so does the technology barrier to entry for retailers. There are more vendors with more applications that are easier to use, cheaper to implement and contain more functionality than even 18 months ago.

Open source software has become increasingly popular for smaller retailers. And while there is a tendency to think that open source means free, that is not the case.

Nor is open source going to be an end-to-end solution to technology challenges. But open source does provide retailers with comprehensive and cost-eective options. The challenge with open source is to be sure you either have the programming skills in-house or you choose a developer or systems integrator that can do the job. The prevalence of Software-asa-Service and cloud, or network, applications can lower or defray 20 Internet Retailer.

Many options exist for retailers who want to go big by taking advantage of the capabilities of other storefronts, shopping channels or dropshippers. Not actually owning the software or hardware is now viewed as increasingly acceptable and less risky, from senior managements perspective.

It may even be viewed as the more desirable option. Online merchants today seldom need to develop, buy or host the software, especially since almost every e-commerce technology, including complex back-end systems, can now be obtained as SaaS. More and more, smaller retailers are looking for end-to-end e-commerce systems.

They are viewing their business more holistically and often, more as multichannel. The more frontto-back functionality that an application can provide, the easier the integration and, usually, the more cost-eective.

For example, e-commerce platforms with order management system capabilities are becoming standard requirements. In other cases, retailers are looking for vendors that oer technology, fulllment and customer service in one. The market drives innovation Since the number and variety of e-commerce and multichannel businesses is also expanding, more vendors are innovating and www.

Our numbers speak for themselves. Ai is committed to transactional intelligence. That means planning, designing and developing ecommerce solutions that deliver big results. Visit us online to learn more: www. One could always sell anything online, of course. But now, more vendors have tools for retailers of specialty verticals such as subscriptions and continuity programs, sharing, and others. E-commerces rapid growth and increasing importance to the bottom line are making it cost-eective for vendors to include more and more features and functionality in their out of the box applications, making these applications available to smaller retailers within their price range.

As the needs of the big players become the norm, they become standards for smaller merchants, and that demand allows for vendors to invest in turning those features into commodities. Many aordable applications now contain the tools a small or medium-size retailer needs, right out of the boxsuch as search engine optimization capabilities, advanced search, guided navigation and rich imaging.

Also available is functionality that includes more robust merchandising, promotions, and basic personalization, account management, order management and improved reporting. Even better, retailers are taking advantage of out-of-the-box integrations with popular third-party vendors from marketplaces such as Amazon and eBay to social sites like Facebook to tools such as analytics and ratings and reviews.

Exploring other alternatives Many options exist for retailers who want to go big by taking advantage of the capabilities of other storefronts, shopping channels or dropshippers. Amazon and eBay have always been available as partners for smaller merchants. If auction sites are losing their popularity, there are more online shopping malls for retailers of all types and sizes.

The dierence in the costs of doing it yourself vs. Many retailers now work with dropshippers, rather than purchasing inventory and fullling orders themselves. This gives them more product options and requires less of an investment, in part because there are no warehousing costs or pick, pack and ship sta needed. Of course, the downside is you lose control. Finding the right partner is imperative. Having an international presence is more accessible to smaller merchants now. Before, they were limited to using the postal service.

Now, as shipping internationally becomes more common, there are vendors that enable retailers to ship without having to know and deal with all the rules of international shipping, or deal with internal technical integrations.

Today, there is a good deal of competitive intelligence that was www. You cant afford to have your hardwon business collapse if your webmaster gets hit by a bus. Cross-train, communicate, dene your standard operating proceduresand have a Plan B in case Plan A zzles.

Know your competition. Dont necessarily compare yourself against Target or Saks. Find the other smaller merchants that would appeal to your customer. Dene your voice. Having a voice is an smaller merchant advantage. Dont let it go to waste. Look at Woot or ThinkGeek. They arent small and independent anymore, but their personalities shine throughout their site. They take a conversational tone in product descriptions, FAQs and e-mails.

This can help create a loyal following. Find your niche. You cant be all things to all customers. If youre selling T-shirts, curate your products to reect your image. If youre selling home goods, sell the ones that map to your customer base. Turn small into an advantage. Take advantage of accessible technology; react quickly to changes in the marketplace. Focus on your business needs before your technology. While very important in achieving your goals, dont put the technology cart before the business horse until you know what you need.

Best in class might be more than you need. Be realistic when assessing your needs and your limitations, and nd an application that ts where you are now and where you want to be over the next few years. Tempting as it may seem, dont necessarily go for a Cadillac application when a Ford will do the trick. Keep it simple. Dont over-design or over-engineer. Prepare for reasonable contingencies but dont try to prepare for everything. Complicated systems are hard to implement and hard to maintain.

Things change at the speed of light. A year plan will be useless in three years, unless the plan for year two is: reassess the year plan. Plan your multichannel needs for three years out. Then revisit. Multichannel success requires people, not just technology. Technology is a necessary tool but it is only as good as the people using it. Be sure that you are continuously evaluating, developing and enhancing your team. There is a wealthor maybe a delugeof information available to anyone who bothers to look for it, and a lot of it is free.

Whitepapers, webinars, articles on the Internet, along with tradeshows and conferences, all provide the data and knowledge to everyone, regardless of the size of their company. Government web sites, such as the U. E-commerce marketplace data-gathering companies such as Hitwise, comScore and Google Trends can provide insightful information, enabling merchants to compare themselves against companies in their vertical and those that are of comparable size.

The key to real success is translating all that data into actions that match your business strategy. They understand how to buy keywords on Google and do so with abandon. SEO is more of a challenge, which requires the comprehensive and ongoing eort to embed keywords into all aspects of the web site. Some of this is a technology issue, some of it is having the right people and right number of them to do the work, analyze the results, test and repeat.

Also, smaller merchants tend not to focus on customer retention and increasing the average order value. Unfortunately, this sometimes leads to people who are jacks of all trades but masters of none. Basic skills can take a merchant part of the way down the road to success but more expertise is needed to take reach the destination.

Customer service is a critical function that is hard to do well. Its costly and most smaller merchants cant aord the comprehensive, high-quality customer service that a larger competitor can. For example, Bed Bath and Beyond will send a return authorization with every order; Newegg will do so for selected orders those with high return rates ; most smaller retailers cannot aord to do either.

Sometimes, the desire to squeeze every dollar out of a sale and to give the minimum amount back results in unfortunate policies that smaller merchants could avoid, including charging a restocking fee and forcing customers to go to the manufacturer with a return after 15 days.

These can hurt customer retention. Performing customer service inhouse provides the opportunity to have a more personalized service, to keep a stores personality, and to better resolve any issues based of sta expertise. Also, it is a great opportunity to up-sell. But handling returns makes it more dicult, logistically. Live chat is becoming increasingly popular with smaller merchants but most of the bigger retailers seem to shy away from it.

Perhaps they have invested so much in an eective customer service function that they dont feel live chat is a worthwhile or necessary tool. Live chat is a helpful tool, but can be expensive if deployed across the whole site and can be annoying to shoppers if it is too intrusive.

Create appropriate rules that will initiate chat if a customer is abandoning their cart or they are stuck in Internet Retailer Challenges for the smaller merchants So, while new, cheaper technologies are providing advantages to the smaller merchants that didnt exist previously, there are still challenges.

The sophistication of online shoppers results in their expectation of the same quality user experience, regardless on the size of the merchant.

After all, the beauty and the curse of the web is that a small business can appear to be a big one. Therefore, the customer will not accept a sub-par shopping experience, from the usability and design of the site to the ease and reliability of delivery.

Smaller retailers understand the importance of customer acquisition and spend a lot of money on search www. They worry more about getting the rst customer and compete on price for that customer and dont focus on creating loyal customers. Often, they dont maximize their use of e-mail marketing, which is a very costeective tool with high ROI.

Improving loyalty can be laborintensive and smaller merchants often dont have people with the bandwidth or perhaps skills for this.

More eective merchandising, appropriate upsells and cross-sells, promotional strategies, database segmentation, the right e-mail marketing, analysis of demographics, and how to market to them all require honed skills. Smaller merchants often have employees. And give the customer the option to initiate chat at any time. Insight into inventory is another challenge for most smaller merchants. Their real-time knowledge of their inventory can range from non-existent to not optimal.

The smaller the business, the harder it is to have current information on inventory, and often it is a manual process. This is not only an ordering problem but it almost always becomes a customer service problem. Often, the main problem is lack of communication between the front end and the back end. Another potentially daunting aspect of e-commerce for a smaller merchant is the increasingly complex legal environment of doing business on the web.

Dierent states not to mention dierent countries For example, its quick and easy to leverage social media. Sometimes, smaller merchants can do this better than large companies because they are not so restricted in determining their voice. There is no corporate image to contend with, no large committee of stakeholders to approve every action and no legal department to sign o.

The CEO can just decide and do. Technology, security and legality Smaller merchants also tend not to pay enough attention to their current technologywhether homegrown or purchased. By not keeping up with technology developments and upgrades, merchants systems quickly achieve legacy status, leading to bigger technology investments in the future in order to compete with their peers.

A common failure for smaller merchants is scalability. While their technology can handle their business most of the year without incident, any sudden spike Christmas, the Oprah eect can render their system inoperable and often unable to quickly recover. Another danger of using dated technology is not being up to date with security. Unfortunately, hackers and viruses are up to date, so its imperative that small online merchants provide the same quality of security as any big company.

While big companies have certainly had their own security problems, they understand that it is their responsibility to address security. Sometimes, smaller merchant businesses do not focus on it as much as they should. Often, security tools are included 24 Internet Retailer. By their nature smaller and more nimble merchants can react more quickly to new trends in the e-commerce world.

What is PCI-compliance? How to handle customs issues? In some ways, it is even tougher for the smaller merchants because they dont have legal and tax departments dedicated to guring all this out to their best advantage.

Smaller merchants also can get mobile quickly. From mobile marketing to a mobile app to a mobile web site, there are quick and relatively inexpensive options for getting in the game and competing with the big stores.

There also is strength in numbers and retailers can join forces with other smaller companies. There are sites like Etsy that create a common marketplace for companies with niche products.

And there are aliate marketing programs that can help you expand your reach for a fee. Other marketplaces for getting products to the consumers include Amazon and Buy. Given all these options, the temptation might be for an smaller merchant to overestimate the opportunity and the revenue potential of e-commerce growth, and to underestimate the amount of preparation, work and money required.

It is important for you to understand what your strategy is, dene your objectives, determine your requirements and create your plan. Then execute. The advantages of being small Given the availability of stateof-the-art technology, it does not take that much for someone with ambition and an idea to create a viable e-commerce business. Many providers have tools that enable small retailers to get an e-commerce site up in days, making it hard for shoppers to tell if a merchant is a mom-and-pop business or a bigger player.

All were built for success by americaneagle. And in recent years, as Internet connections have gotten faster, and more online activities compete for their time and attention, their expectations for a smooth and speedy experience on your web site have grown. Yet to compete for their mindshare and loyaltyand their dollars youve taken steps to make your web.

But all of this comes at a price it slows down your web site. And that can have serious implications. Also, when your site suers latency, or page-loading delays, due to the number of marketing campaign tags, it can cause friction with your information technology department, which is often charged with improving your sites performance. They point the nger at you for causing all the slow-downs, and you get frustrated by their inability to make improvements.

Maybe theyve even gone so far as to set limits on what campaigns you can. Youve probably also implemented a number of online campaigns to increase awareness of your brand and deliver a more personalized experience.

And with each of those campaigns comes 26 Internet Retailer. Furthermore, Google factors web site speed into its ranking algorithm, so a slow-loading site will suer lower ranking in web searches. The reasons most site owners and marketers havent taken adequate measures may include a decit of time and resources, and budget constraints that prevent them from purchasing tools and technologies.

A general lack of understanding about what corrective measures to take is also a contributor. If the scenario above sounds at all familiar, then keep reading.

This article is intended to shed some light on how to address latency, by oering advice on how best to measure site performance and providing some practical steps you can take to improve the speed of your site. If so, you can work with your web designer to overcome some of those problems. How about dierent connection speeds? Does a signicant portion of your customers live in areas where high-speed broadband connectivity is still limited?

If so you might want to tailor your site to themunless they represent only a small portion of your customer base. Where your visitors are. Are your visitors in your backyard, or across the country? Or even overseas? You should use testing services that will show site performance for various access nodes and paths, so you can tell if your site performs well for local trac but is quite a bit slower for trac coming from other, far-o places. This might indicate that you need to have platform servers in other locations to accommodate those visitors.

Peak and off-peak trafc times. What are the variations in trac load that your site can accommodate, and when are you more likely to see peak trac numbers? If you can pinpoint certain times of day, or even specic dates when trac volumes spike, you can enact temporary adjustments to improve performance during those times while keeping your site intact during other, less busy periods. Look beyond the home page. Dierent features and functionalities will load on dierent pages of your site, so dont assume that the way your home page loads is a good representation of your whole site.

You need to evaluate dierent pages separately, and consider any applications that might be slowing particular pages down, such as user reviews on product pages or too many images on search results pages. Evaluate whether tags are slowing down your site. You can determine if third-party tags, used by external www. Where to look for performance issues In order to accurately measure page load speedand determine the right xthere are a variety of factors to consider: Server-side vs.

You can address the server side by adding more servers or using acceleration technologies, but you dont have a lot of control over client-side issues. For example,. This is not recommended as a permanent x because of the loss of tracking data, but it can show you if tags are contributing to site latency. For example, one of our clients thirdparty tags were aected by Hurricane Irene this past summer, and they saw their web site speed up considerably when they were forced to turn the tags o.

There are providers that can evaluate the amount of time tags take to load; and tools that simulate a slow-loading tag, which will give you an idea of the potential drag on your sites performance. As youre evaluating the areas outlined above, its important to remember that you should never look solely at performance averagesa mistake people often make.

If you only consider average performance you may have a false perception that your site performs just ne, and you can miss out on determining the real problems. As an example from work conducted by web analytics consultancy Semphonic, a look at Site As page transmission speeds shows that the average was 1, Kbps kilobits per secondwhich isnt too bad compared to its competitor sites, which ranged from Kbps to 2, Kbps.

Yet a closer look at Site As site statistics shows that the maximum transmission speed was 1,, and the minimum was 31 Kbps. This is a pretty big variationand the worst-case scenario is quite a bit slower than the average. So look at the full picture, not just the average. How to strike that balance will differ for every retail site.

There are ways to improve performance without sacricing the experience, but its important to rst look at the trade-os people are currently making between functionality and the negative impacts of slow page loads. When tags are removed, marketers have no idea how well their campaigns are performing and what contribution theyre making to an actual purchase.

Before you jump the gun and remove all the third-party tags from your site, strip your product pages of compelling images or add a bunch of servers where they may not be needed, consider the following ve options, which might give you the performance boost you need now.

Optimize page code. This was the number one response people gave on our survey for how theyre addressing latency. Optimizing page code, or shrinking the Javascript, involves merging the separate sets of instructions that tell the page what to do. It stands to reason that downloading lots of small scripts takes longer than downloading one large script. Marketing professionals might have some trepidation, given that this is in the domain of the I.

But quick xes can be done, even by those with limited programming knowledge. All that needs to be done is to open the Javascript les and copy and paste them all into one le. If this sounds a bit daunting, there are a number of online resources that provide an easy guide to merging les dynamically, such as Smarty. Address site functionality. Site performance will vary from page to page, depending on what applications and functionalities you havesuch as site search, shopping cart, check-out, live chat, etc.

This can be particularly true if you rely on hosted solutions. For example, Internet Retailer Measuring latency: Four steps to acceleration So, given all thats been discussed above, how can you go about speeding up your site beyond some of the simple tweaks you might already have made? Theres no simple, black and white answerthe most www. Respondents also identied the key steps theyve taken to improve site performance, including optimizing page code, improving performance monitoring and reducing page weight.

There are many ways marketers currently address page load speed, all of which are eective, except the idea of reducing or removing thirdparty tagsa common misperception. Or, as was the case with one company, perhaps the additions to your installed internal search database grew by volumes over recent years, to a point that it dramatically limited performancein which case, a clean-up of the database would likely speed up performance.

Reduce the weight of social media apps. Social media plug-ins, while increasingly popular for their potential viral impact, have recently been identied as a contributor to site latency.

For example, in a study we did in conjunction with Catchpoint, we determined by looking at a number of sites that Facebooks Like plug-in stalls page load time by approximately 0. Optimize third-party tags. Every online marketing application or campaign includes a tiny piece of tracking codeor tagthat sits on your site.

There are tags for display ads, paid search, SEO, retargeting, e-mail marketing, aliates, site analytics and more. Each individual tag can take up to one quarter of a second to load. Our research shows that the average e-commerce web site has more than 20 dierent tags, many on the same page. Most e-commerce sites incorporate ve to seven tags per page.

As marketers invest more in online marketing, their growing 30 Internet Retailer. As previously mentioned, many marketers address this problem by signicantly reducing, or even removing altogether, the tags on their site. One major U. When you take a comprehensive view of your sites performance you can easily nd areas for improvement without having to take drastic measures.

However, the downside to removing the tags was that the retailer gave up the ability to track their customers marketing activities, which resulted in an incalculable loss of customer data. Thats a very dicult trade-o, and one most marketers dont want to make. A better approach to third-party tags is to optimize themsomething you can achieve through use of more sophisticated tag management systems which put all tags in one container, so theyre more easily implemented and managed.

There are several ways to optimize your tags. For example, you can congure your tag management system to perform parallel tag loading, which loads all tags in parallel rather than in sequential order, where slower loading tags can hold up the rest, thus reducing the total time necessary for the page to complete. You can also set limits so that any tags exceeding a certain amount of time to load can be timed out, and set your system so that only tags.

Finally, you should make sure any old tags that are no longer in use are removed from your site. Often, tags get put on a site and are then forgotten, and the accumulation of them can drag down performance. Start at the top. When it comes to how your pages should load, always work your way from. Taking this approach with all the properties on your site including images, content and even tagsdemonstrates to your visitors that you value their time and enables them to get started with their shopping experience right away, rather than waiting for items to load that theyre not even readily able to see.

When you take a comprehensive view of your sites performance and how its measured, you can easily nd areas for improvement without having to take drastic measures that compromise usability and campaign tracking. Whatever you do, be sure to test your sites performance regularly so youre better able to determine when problems arise, and how to address them. Doing so will ensure that you deliver the smooth, streamlined experience your customers expect, and will help strengthen your brand reputation, improve search engine rankings, reduce site abandonment and lead to more purchases.

Monitoring 36 Content Management. As an agency of record, the company can negotiate signicant discounts from multiple advertising channels. Aliate Tractions program managers develop campaigns, creative materials and relationships with publishers and networks. Real-time updates help web retailers programs become viral through social media.

The company attracts and engages aliates through newsletter communications. The company accepts web retailers with a functioning web store with good conversion rates, a technically sound platform and a dedicated program manager.

Commission Junction E. Montecito St. Operating one of the worlds largest aliate networks, Commission Junction provides aliate services, including network access, relationship management, program management, pay-per-call, product catalog, creative services and agency services, as well as tracking and media services. The company partners with agencies to develop and manage performance marketing programs for their clients.

Aliate marketing services include outsourced program management, lead generation, prospect e-mail, search engine marketing, Facebook advertising, targeted display and creative services. Pricing options are performance-based. Its tracking methodologies feature post-back tracking, or cookie-less, server-to-server tracking for situations where typical cookies are not available, such as the European Union. It also feature thirdparty server-to-server tracking that allows aliates and publishers to piggyback and add their pixels to a campaign using the aliate interface.

Epic Media Group Seventh Ave. Its Epic Marketplace network enables brands and advertisers to leverage social media, mobile advertising, premium display targeting, video and rich media. In , Epic Marketplace migrated to a new cross-channel ad serving platform that seamlessly integrates all Epic Marketplaces distribution channels. The platform has an enhanced attribution analytics engine. Dillon, CTO. The Inuvo platform uses behavioral targeting technology to analyze and predict fraud, rate individual publisher and advertiser trac quality, and provide targeted oer recommendations to its users.

The site oers an e-book to help clients new to aliate marketing learn the basics. Topics include important aliate marketing terms, key steps to a successful launch and how to communicate with aliates. LinkShare Park Ave. Clients can tailor LinkShares products to their needs using LinkShare Complete to let the company manage their entire aliate marketing channel or LinkShare Exchange to use the companys technology to manage their own program.

MTPX allows the companys partners to create and deploy pay-for-performance marketing campaigns. MTPXs proprietary algorithms optimize based on performance by serving ads with the highest probability to convert. Clicks are priced and routed based on real-time bids and click quality metrics. GECOM is an aliate agency for outsourced aliate marketing management and aliate marketing program services. The agency takes a customized, comprehensive approach to each program it manages.

Full outsourced management services include recruitment, activation, optimization, reporting, communication, strategy, design and launch or re-launch, brand name protection, terms and conditions development, program rules enforcement, conict resolution and relationship building. NetX W. The Aliate Benchmarks study for advertisersthe third such study conducted by its research divisiondiscusses aliates experiences with dierent types of ad performance, site visitor demographics, technology and communication preferences, reasons for joining an aliate program, experiences with emerging technology and other issues.

Main St. Tools include Pepperjam Chat, enabling publishers and merchants to communicate; Pepperjam Recruit, allowing merchants to research and partner with aliates that best t their vertical; and Pepperjam Creative Reporting Tool, which helps merchants and publishers to optimize inventory and test multiple creative links. The companys integrated package of Internet marketing services includes usability optimization to convert web site visitors into sales, and a combination of aliate marketing, organic and sponsored search marketing to drive more qualied trac to retailers sites.

ProtRank oers pay-for-performance pricing, so web retailers pay only when products or services are sold.

Schaaf-PartnerCentric Congress Ave. In , Schaaf Consulting acquired PartnerCentric, which had launched in The company works with coupon and content aliates, as well as paid search and comparison shopping engine aliates.

It also recruits and activates new or emerging aliates, detects and reverses the eects of fraud and keeps it merchants informed of aliate channel trends. ShareASale 15 W. The company oers aliate program guidance and consulting options.

ShareASale helps build the foundation for an aliate program, from initial recruiting to uploading product data feed. The company will also review a retailers aliate program and nd areas for improvement.

ShareASale will provide a list of high-potential aliate recruits selected for the retailers niche. Fort Ave. The zanox network generates more than transactions per minute.

Services include aliate program and campaign set-up, account management, selection of relevant publishers, payment and billing service, and quality assurance of publisher trac. Research coverage includes business intelligence, communications, customer management, enterprise applications, nancial management, global supply management, human capital management, IT infrastructure, IT security, manufacturing, product innovation and engineering, retail and banking, service management and supply chain management.

Accenture Ltd. Campbell, Group Chief Executive, Technology. The rms research helps clients enter new markets, increase revenue in existing markets, improve operational performance and deliver their products and services more eectively and eciently. Accenture also oers business transformation outsourcing. The rm provides programs in subscription-based lifestyle services and personal protection, points program management and insurance for more than 5, marketing partners worldwide.

Altman Dedicated Direct Academy St. The company helps online retailers meet a range of challenges, including merchandising, development strategy and planning, new product development, catalog and web merchandising planning, and brand identity programs. Altman oers consulting in the areas of strategy and assessment, merchandising and product development, promotion planning and execution, and customer relationship management.

Kingston, MA B2Cpartners. The rm assists web retailers with business planning, vendor scorecards, delivery management and professional stang. Petersburg, FL CatalinaMarketing. It uses transaction-level insight to help retailers and others develop customized, measurable campaigns to acquire, maximize and retain their most valuable consumers.

Catalinas in-store network consists of 50, food, drug and mass merchant locations worldwide, including 26, locations in the U. It has operations in the U. The company oers expertise in merchandise management in such areas as forecasting and merchandise classication structures.

The company designs fully integrated marketing strategies with syndicated and custom applications in online audience measurement, e-commerce, advertising, search, video and mobile. The companys clients develop and sell consumer goods across multiple channels of distribution, including e-commerce, retail, catalog and wholesale. Areas of expertise include multichannel integration, change management, product innovation and lifecycle management, process and productivity improvement, customer relationship management, software, inventory optimization, and store and e-commerce applications.

Conversys Inc. Conversys proprietary software and digital toolboxe-mail, social media, mobile and shelf talkershelp web retailers leverage their print publications into online publications through the companys advanced digital publishing application. It then distributes those assets across multiple awareness channels and segments key audiences, while rening reach. Crandall Associates Inc. Online, interactive marketing and social media positions have become an increasingly large portion of its practice.

Areas of expertise include digital, database, online, social media, interactive, directresponse TV, e-commerce, multichannel, direct response, customer relationship management and e-marketing. Crandall Associates recruits for B2B direct marketing corporations and advertising agencies. Deloitte consultants work with web retailing clients to evaluate and resolve complex issues.

The rm provides regular industry insights and analysis on a variety of topics, such as surviving retail globalization. Services include interactive web development and content management, integrated e-commerce, enterprise application development, and targeted e-marketing services. Interactive web development services include an enterprise content management system, customized electronic customer relationship management platforms, corporate intranets and extranets, corporate dashboards and custom software applications.

The agency specializes in contingency-based manager, director, vice president, senior vice president, chief executive ocers, chief nancial ocers, chief information ocers and similar executive searches for transactional multichannel e-commerce.

Clients include adidas and The Body Shop. Altgeld St. Chicago, IL e-tailing. Analyst Lynn Pregont, Partner Afliate. The e-tailing group creates voice of the merchant marketing initiatives for web retailers and others, incorporating proprietary consumer research and merchant outreach.

This includes briefs, white papers and webinars. Experian Hitwise Park Ave. Hitwise measures 25 million web users worldwide, including 10 million in the U. Products and services include Clickstream, custom data and analytics, demographics, lifestyle, rankings and search intelligence. Clickstream reports on where trac comes from and goes to for a specic web site. Services focus on warehouse management systems; order management systems services; warehousing and distribution; contact center services and benchmarking; forecasting and inventory management; strategic, operational and nancial planning; merger and acquisition services; and freight analysis.

The company also hosts benchmarking share groups and executive forums. First Annapolis Consulting Inc. The rm oers strategic and tactical advice to nancial institutions and service providers in the retail, travel, entertainment and anity group segments.

First Annapolis partners with software and service vendors, including Salesforce. FitForCommerce 40 Highland Ave. Fosina Marketing Group Kenosia Ave.


 
 

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Men’s Furnishings. Wednesday, Thursday and Friday a. Zuhling apparently suffered only minor injuries and bruises. Zuhling made an appearance Tuesday in Santa Maria Superior Court in Santa Bar bara County and was scheduled to see a probation officer for an interview either late Tuesday or sometime today.

Spokesman Bill Thomas said Tuesday that he had been in touch with Capital Region District engineer Norman Howard following a Colonist story about the break and the visual “boil” effect of sewage rising to the surface. He said Howard had told him that as far as he knows the diffuser has not been “dislodged. However, in a letter dated Dec.

Derek Ellis. But, said Thomas, the report on inspection from Ellis made no mention of damage. They found there might be a crack at the end which would allow sewage to escape but that would be the same thing as another nozzle. There arc always a number of newcomers whenever snow appears in the city, such as this amusing snow-crafted couple seated on bench along Dallas Road seafront. And where else but in Victoria could such a contrast as this be seen?

Victorians will have more opportunities for cold weather capers as snow is expected to be around for some time. But it does have access to plows and graders owned by construction companies. The city’s chief engineer, John Sansom, explained Tuesday night that the city had only one grader and so far it had not been used at all.

But workmen had been salting and sanding major routes liberally in the past two days. Sansom drove over all major roads Tuesday and said all were passable with care and snow tires.

Otherwise the graders and front end loaders tended to compact the snow rather than to clear it. The main problem was drivers using cars without snow tires. Thetis park grows Good news for nature lovers: Thetis Lake Park has grown by acres. It increases the size of the park by about 30 per cent.

Optimism is one of the characteristics he will need for the job he has just taken on. As he old both his audience and an interviewer Tuesday, one thing he did know was that he didn’t want to be a bank manager. When the job in the hospital kitchen opened up, he took it. He believes there should be improvements in the education system, that more people should be able to obtain such an education whether or not they want white collar jobs.

He said he would look into the circulation by Munro after Parliament dissolved of an energy conservation booklet for possible contravention of the Elections Act. If Harrison is too sick to dress. Bower will suit up. During his years with the Leafs, nine of which were played while Punch Imlach coached, the team won four Stanley Cup titles. Bower also shared the Vezina Trophy with Terry Sawchuk as the top goaltending duo in the league during the season. He currently is a scout with the Leafs, but takes part in the occasional practice, as well as helping out the goaltenders with Toronto Marlboros of the Ontario Major Junior Hockey League.

Last month, Carl Brewer, a year-old defence- man, rejoined the club hebroke into the NHL with in Two Western Hockey League executives were quoted in a Toronto report this week rapping players who have already signed contracts with professional tea ms. Ed Chynoweth. Bland plays Vicki Beggs of the U. The commission ordered a stay of proceedings Tuesday on day suspensions it handed to Doug Ferguson and Step Erickson following he disputed race Nov.

Three other drivers also were handed suspensions by the commission for their part in the fixed race. Appeal dates for the five drivers and horse owners Doug Booth and Doifg La pierre. In the 10th race Nov. We averaged crowds of 3. The fans know these players aren’t putting forth full effort. They figure they already have it made.

But he doesn’t agree with Chynoweth and Kjeldgaard. Ktriglost the first set , then won on a tiebreaker in the second.

King then took the final set Stevens also tbok three sets to win. She defeated Wade in the first set, dropped the second and rebounded for a victory in the third. AP — Heavyweight prospect Scott Frank, Slander, But there’s no doubt it’s happening and it has to be rectified. As of now. Leftwinger Greg Adams, a Cowichan Bay product signed as a free agent by Philadelphia, is second in the league with 38 goals in 37 starts, 15 goals more than he scored in 71 league games last season as a rookie.

Gord Stafford, Gary Plamondon. Attendance: 1, Both leagues were scheduled to begin league play but because of hazardous driving conditions, respective league chairmen decided on a safety-first policy. Teams involved will re schedule games on mutually convenient dates. In the only North Island League game reported.

Cowichan Thunderblrds defeated Chieftains at Port Alberni Six-foot-nine Greg Walters scored 29 points for the winners while Gary Stockford had Red Berenson is obtaining positive results as coach of the St. Louis Slues. The Kings were ranked last in the NHL in penalty killing entering the game, having’ allowed 49 pouftT play goals in chances, and the Blues capitalized early on that defect when ir ir ir Norris Division G W L T F A P Los Angeles 39 18 13 8 44 Monfreal 41 19 16 6 44 Pittsburgh 40 16 13 11 43 Detroit 38 13 18 7 33 Hartford 38 9 19 10 28 Adams Division Buffalo 40 26 11 3 55 Minnesota 37 19 9 8 48 Boston 38 21 11 6 48 Toronto 39 17 18 4 38 Quebec 39 16 17 6 W1 38 Patrick Division Philadelphia 38 26 2 10 62 NY Rangers 41 18 16 7 1 58 43 NY Islanders 38 16 16 6 38 Atlanta 38 15 18 5 35 Washington 39 10 23 6 26 Smvlfie Division Chicago 40 15 13 12 42 Vancouver 41 15 19 7 37 St Louis 40 15 19 6 36 Winnipeg 41 12 24 5 After Dave Taylor beat St.

Louis goals, scored the third power-play goal three minutes into the third period. MikeCrombeen scored 43 seconds later and Larry Patey gave the Blues a lead with a shorthanded goal. Marcel Dionne and Randy Manery pulled the Kings close at , before Currie notched his second goal of the game and fourth in three games since being recalled from the minors. The loss was the first in seven games for the Kings w ho are against Smythe Division clubs and are first in the Norris Division with an mark.

It was the 19th game of the season for Resch, who stopped 32 shots in raising his lifetime record against Vancouver to At Atlanta. St, Louis, Currie 3 Brownschidle, Zuke 2. Second Period 3 St. St Louis, Zuke 9 Federko 5. Louis, Crombeen 4 Patev, Turnbull 6. Louis, Patev 7 Klassen, Brownschidle 7. Los Angeles, Dionne 33 Simmer 8 29 8.

Los Angeles, Manerv 2 Goring 9 St. McDonald 18 Christie 2. Middleton 15 Ratelle, Gilbert Penalties — None. Attendance – 15, Port Huron 2 U. It was the Bruins first x i. Second Period No scoring. Penalties — Reinhart Atl Mac Millan Atl 18 16 Third Period 2. Atlanta, Clement 5 Rota. Prono- vost 12 54 Penalty — Unger Atl Penalty — Langevin NYI 13 Washington, Charron Sirois, Kaszvcki 2.

Second Period 4 Washington, Sirois Charron 5. Moscow, Frolokov Devyatov ,- 6. Washington, Charron Sirois, Kaszvcki 7. Moscow, Lebedev Semenov, Orlov 8. Washington, Loft house Lehton en.

Third Period 9. Washington, Sirois MacKinnon Each time, UVic was ranked No. When the January number reaches these shores, count on seeing some new cover boys.

Vikings also lost to eighth-ranked York Yeomen the previous weekend at the Carleton tournament in Ottawa. Vikings are now in Canada West.

I was aware of the situation and tried to warn the players. Everybody has taken a turn. Calgary 4 6. Mary’s 9 7 Carleton NR 8. York 6 9 St. Francis 8 Gueloh 10 Previous rank bracketed Women 1. Victoria 1 2. Bishops 2 3. Dalhousie 3 4. Calgary 4 5. Guelph 5 6. Alberta 6 7. Laurentian 7 8 Saskatchewan NR 9. I ST In 10 y. After an altercation on the ice, the officials appeared to have to situation under control but the Toronto bench emptied followed by the Minnesota players.

For players to leave their bench during an altercation on the ice is a most serious matter and for a coach of a club to encourage this type of conduct is intolerable.

Calgary and Portland are scheduled to meet at p. Revel sjpke Sllvertlps. Westlock oldtimers, Porcupine Hills Oldtimers. Llovd minster Neversweats. Extcutlva House – Fort St. Imperial Inn – Comox Valiev Old- timers. Nanaimo Oldtubbers. Arbutus Totems oldtimers, willow Point Eagles.

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Club members noted the lack of improved deer hunter success ratio in the Nanaimo River area, which has been used as a test area for the past few years, and observe that “somb objection exists to leaving valuable mature limber for winter range when we are not fully utilizing the wildlife resource. Some Failure by us to take the initiative in this issue for the benefit of wildlife will result in our wildlife resource getting only what the forest industry wants it to have A distinct doe tag would compel these clowns to limit Iheir doe harvest to the legal number of one.

They suggest that initially 75 doe permits be issued for Nanaimo River and an appropriate, but substantially lesser, number be issued for each of the other watersheds. They suggest the number would vary annually thereafter in consultation with the Nanaimo Fish and Game Club and upon analysis of the available data. The club members suggest the doe permits be issued on a limited entry draw system administered from the Nanaimo fish and wildlife office and that initially the doe season be late in the year, probably near or after Dec.

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Dfiffts are scheduled arwn. Friday a. Sandra Gallaway, CourtigiiV 1 l 46a m. Tournament officials said her physician advised her not to play with her injury. So far this winter Carty, playing regularly, is batting. A capacity 8, crowd packed Harlow’s tiny ground to see the part-timers from the Isthmian League score a well-deserved victory. Swansea, came close to upsetting Crystal Palace in a dramatic replay at Selhurst Park.

Goals from Alan Waddle and David Giles put Swansea up after just six minutes, but scores from fullbacks Paul Hinshelwood and Terry Fenwick forced the match into extra time. Swansea player-manager John Toshack put his side back in front, but a late scrambled goal from Vince Hilaire earned Palace the second replay next week.

Three other Tuesday games ended in draws. It may be a little on the compact side for daddy, but 4-year-old son Michael thinks the scale is just right.

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Boucher posted a winning time of one minute, Steffen Doering of East Germany, fourth at 1,, took the metre race in Kou Fukuda of Japan was second Winnipeg Sylvia Burka of Winnipeg placed fifth in The women’s went to East German Christa Roth- enburger in Australian Colin Coates won in Helden, 21, won the in Mirren 7 6 6 28 32 20 Sheffield U 15 3 9 47 37 33 Patrick 6 6 7 24 29 She was Saturday, 8 a.

The year-old Russian, skiing in his first World Cup race, had been almost a complete unknown until his two brilliant runs Tuesday placed him second with a combined time of But the Swede was only 18th after the first run on the relatively flat course in the Bavarian Alps, which was slowed by a layer of new snow. The Bulgarian has been runner-up three times in World Cup races and rates Stenmark his model but he had never beaten the Swede before.

He was eighth in the race in Phil Mahre. Mahre now stands third in the Cup standings with 51 points. Pro golf season starts today. While the celebrities, headed by former U. Set to win, Australia passed the target with a day to spare. The win clinched the test series and England will be out for partial revenge in the third test at Melbourne starting Feb.

Captain Greg Chappell was the batting hero for Australia with an unbeaten innings of Scores: England and Australia and four for Scores: West Indies for six; Western Australia for eight. Lee Trevino, who had planned to play, was a late withdrawal. Heading the field is Arnold Palmer.

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Several other regions of the United States add a tomato or chili sauce to their baked beans, and many people have especially good recipes for baked kidney beans, baked limas and baked peas. Here are some recipes to add depth to your w inter menus. Drain beans and place in large saucepan; add 6 cups water.

Simmer uncovered over low heat one-and-one-half hours or until tender. Turn beans with liquid into bean pot or 2-quart casserole. Add 2 cup additional water and remaining ingredients; mix well. Cover and bake in degree F oven for 4 hours, stirring occasionally. Serves 6 to 8. To peel fruit, cut slice from top, then cut off peel round and round, spiral fashion.

Go over fruit again, removing any remaining white membrane. Slice oranges crosswise, one-fourth-inch thick. Slice onions one-eighth-inch thick and separate slices into rings. Alternate orange slices and onion rings on greens and garnish with green pepper and ripe olives, if desired.

Serves 6. Try to use fresh stock from chicken or fish. The effort is worth the extra flavor. If you use canned stock or clam juice, don’t add salt until you taste the finished soup. Canned stocks tend to be salty.

And frozen vegetables can go in, too. The loose frozen type in poly bags usually are cheaper than the ounce packages. Hoard any bits of cheese, such as Swiss, Gruyere or Parmesan, that have dried out. For the Bouillabaise that follows, remember you can whittle the work down to size by making the tomato sauce portion of the recipe well ahead of serving time. Italian or pear shape tomatoes, or 1. Make a bouquet garni of the bay leaf, parsley stalks and orange zest. Add it, and a pinch of thyme or basil and a good pinch of saffron to the pot.

Simmer the mixture 15 to 20 minutes. In a separate pot, place the clams or mussels with one cup of water. Cook over high heat until the shells open. Twenty minutes before serving, bring the tomato mixture to a rapid boil. Boil the soup quickly for five minutes and add the more tender fish, such as red snapper, petrale, scallops and raw shrimp or prawns. Cook the soup another five minutes, until the fish is tender. Put the clams into the pot. Serve the soup to six with Rouille on the side.

Note: For this soup, use a combination of firm, lean fish, such as halibut, cod and sea bass, and tender fish, such as red snapper, petrale, scallops and shrimp.

Crush the mixture with a pestle until it has a creamy consistency. Add two to three tablespoons fish broth. Cut the semi-frozen block into one-inch cubes. Saute the onions and the garlic in the oil until they are iendcr. In a food processor or blender, puree the shrimp, white sauce and sherry. Fold them into the stew. Add salt and pepper to taste.

Serves 10 to Note: three cups chicken stock or bouillon and one bottle eight ozs. Also, a can Add one-fourth cup milk and a dash of salt and cook until the mixture is thick. Last January I baked a ham that had been purchased in a tin. We had too much meat that time, so it was not used at all. I have stored it in the freezer ever since. My question is, has it been kept too long to recook and eat now, after almost a year?

I do not want to make anyone ill. If we must freeze cured meats, they should be kept no more than two months. Any leftover cured ham can be covered and safely stored in the refrigerator for up to seven days without loss of quality.

I am not totally condemning the ham that you froze for about a year, but it certainly would be taking a chance to eat it Q. I have an unopened canned ham that I’ve kept in the refrigerator for a few months. If so, how long? The refrigerator shelf life of unopened canned hams that are labelled perishable is usually six months.

All others should keep well in a cool dry place and keep their quality for a year. If you freeze your canned ham, the meat may not spoil but the freezing temperature and dampness may damage the seal of the can and corrode the metal.

This could eventually cause spoilage by allowing the entry of spoilage microorganisms. Also, as we answered in the previous question, freezing for a long period is not advisable for cured meats. My mother and I for years have been baking whole hams.

Just before baking time is up, we remove the ham from the oven and, with near-burnt fingers and a lot of mess, remove the rind from the ham. We then score and decorate the top with pineapple and cloves, spoon on the glaze and finish baking the masterpiece. My question is, will it work as well to remove the rind from the ham before baking, leaving the layer of fat intact? The skin or rind is retained during the greater part of baking a ham to keep the fat intact and to prevent some drying and overbrowning.

Some also believe it imparts flavor to the meat. The ham was just as tasty and moist as if the rind had been left on. If you bake the ham with a sweet juice that has to be basted on, the surface may get too brown if the rind has been removed, but otherwise I see no real problem in doing this.

I bought a cheaper cut of ready-to-cook smoked picnic ham and discovered that it was overly salty, but otherwise tasty. I would buy it again if the saltiness could be remedied. Do you have any suggestions? Try soaking the whole unbaked ham in a large bowl or kettle of cold water at least six hours or overnight, changing the water two to three times. If the sample is too salty, soak the whole ham in fresh cold water for a few hours more. Fannie originals taste revolution Hearty soups make otle-dlsh meals when they’re paired with crusty bread or crackers.

Haddock Stew combines fish with lima beans, com and shrimp. The Pacific Coast Bouillabaise has tangy tomato base. The dish?

Com sticks. Long, slow baking gives the rice a golden color and a thick creamy texture. Serve warm or cold, with heavy cream. She was assisted by food writer Jeri Laber. Beard recommended her for the job to Knopf Editor Judith Jones, Cunningham said, and what ensued was a job of more than four years, testing recipes, updating, but trying to hew to the original Fannie Farmer point of view.

Those have been dropped, in favor of fresh. The cocktail chapter is gone, a brief wine guide has been added, there are a lot fewer gelatin salads none using flavored gelatin , and more ethnic dishes tacos and paella, for example. This is the kind of book that tells you how to use everything from apples to zucchini, with the kind of recipes that become favorites. Pudding serves six to eight. Mix the flour, salt and pepper and roll the oxtail pieces in it. Brown the meat in the shortening, turning so that all the sides are colored.

Transfer the meat to a covered casserole and cook the onions in the fat remaining in the skillet. When they are lightly brown, add them to the meat in the casserole. Stir, add the bay leaves, cover and bake for three hours. Remove the bay leaves, cool the whole dish, and remove the fat.

Reheat and serve. Serves four. Doris Waddell Maryland Dr. In large mixing bowl, add hot water to butter, sugar and salt. Stir until butter melts.

Let mixture cool to about degrees F. Chop olives coarsely. Stir in olives, chilies, yellow cornmeal and enough flour to make a thick dough about 3 cups. Turn dough onto heavily floured board and knead until dough is smooth and elastic and has lost most of its stickiness 10 to 20 minutes , adding more flour as needed. Shape dough into a ball, place in greased bowl, cover and let rise until double, about hours. Punch dough down; knead several times. Shape into two loaves and place each in a greased 9×5-inch loaf pan.

Cover, let rise in a warm place until almost doubled, about 45 min. Bake in degree oven for minutes or until loaves are browned and sound hollow when tapped.

Cool on racks before serving or storing. Makes 2 loaves. Janet Gagnon of Fredericton says she believes that changing the names of some kinds of fish would boost their sales. If crab were called rock salmon, it would sell as rapidly as it does in Britain where it is used in fish and chips.

She says one reason people avoid fish is they don’t know how to prepare it. They weren’t served seafood when they were youngsters and never became accustomed to enjoying It. If you mention beef to someone, they think of a nice steak or roast of beef on a plate, not a cow. The reduced price on some lines has been in effect since and could be considered as regular price.

Guest speaker is Dr. Judith Cutler, president of B. Division, CDA. Bookings should be made before Saturday. For information phone Thermopylae Club meets at 8 p. Thursday in St.

Visitors welcome,’ film on early clothing shown. Nelson’s Music Centre, Government, Victoria. Mail entry or apply in person to festival office before deadline. Last minute applications will be accepted at festival office from 10 a m. Your Good Health Dear Dr.

All I know is it is a bone disease and that I need high doses of calcium. Please tell me more about it. We think of bones as being very solid structures. The form of the shoe would collapse in years if there were not the bronze to hold it rigid. Calcium is like the bronze. The word Itself means “bone softness. Rickets is the same thing. My legs tire easily, especially when bending over or walking upstairs.

I have read of new treatments besides surgery. What are they and how successful are they? Whether you are a candidate for this would have to be a judgment call by your physician, who sees them firsthand. While effective, there is a tendency for the varicosity dilated veins to reappear. I cannot say whether your leg discomfort is related to your varicose veins or not. Such veins are superficial in nature. Dear Dr. Donohue: I have had varicose veins since I was I am now I was advised a few years ago not Dear Dr.

Donohue: A friend of mine was told that instant tea is bad for the colon. Is this true? I have no idea why it should be bad for the colon large intestine. Never heard of this. Entertain your friends this winter and play your tavorite songs! But when beef prices go up, as they have and probably will again, it will pay to think pork when you think “pot roast.

A whole fresh picnic will weigh between four and six pounds, which may seem more meat than you need. When you run across a ‘good buy on fresh picnic shoulders, take one home. First remove the hock just wiggle the thing a little to find the joint , then cut through the space between the joint. There really is a space. Fresh pork hock is great cooked in a pot of sauerkruat along with a few sausages and then served with boiled potatoes, good mustard, pickles and cold beer.

Next remove the skin and most of the fat from he picnic shoulder. Use the skin to flavor a pot of beans and save the fat for larding roasts or slice it thin to line pate molds. What’s left is a nice, large, meaty piece of pork for a pot roast and, perhaps, a meal of pork hash. When nicely browned on all sides, remove the meat and set it aside. Put the onion, garlic, mustard seed, cinnamon and nutmeg in the same pan. Cook over low heat until the onion is soft. Push the onions to the side of the pot and return the roast.

Baste occasionally with pan juices. About 30 minutes before the roast is done, add the potatoes, onions and celery. Reduce the pan juices over high heat to about one cup. Skim off fat. Mix cornstarch with a little cold water and add to the pan juices, stirring constantly. Pour the juices over the roast. Garnish with orange slices and chopped parsley. Serves 8 to I was reading an article in the paper and said to him.

One man was pointing a gun at them. Women who run around alone at odd hours are just asking for it. I used to work nights when I was a nurse, and I came home at odd hours. These men are psychopaths. It is up to the women to stay out of their way. The conference is a government-industry body which helps simplify and co-ordinate regulations. The contract compels companies to state delivery dates and forces them to reimburse consumers for reasonable food and lodging costs if delivery is delayed beyond the agreed date or time.

Will you please comment? They are the ones who are doing the raping. There are no rules that guarantee safety. Sometimes passers-by do nothing to help. If the victim is in a secluded spot and the rapist has a knife at her throat, it is best to submit.

If you like, make indentations on top of the mixture with the back of a large spoon and break an egg in each to bake along with the hash. Bake at degrees until heated through and eggs are set. Lavisso set the record here early last year in a contest against the Halifax chef, who managed 8, flips an hour. Lavisso does for a living. He feels confident that, through practice, he will flip at least 9, pancakes.

The current world record of slices in 20 seconds is held by a British chcf. It says that Italy leads with an estimated 1. Following were France with about 1. Verbalization can be immensely helpful. I do this for fun! I am still in a state of shock. I hope you will keep this to yourself. Give yourself the break you deserve with a 7 day Holliday Company Reno package. At OrderMotion, we know the back end is beautiful! Our SaaS order management and analytics platform, not only increases operational efficiency and revenue optimization, it also creates new revenue streams based on best practices in a Certified PCI Level 1 secure environment – now thats beautiful!

Contact us to learn more about how our order management system can help your business grow. As e-commerce matures, many vendors that have spent years rening their specialtiessuch as order management, analytics and performance monitoringare nding new homes within larger organizations that oer increasingly complete assortments of e-commerce tools.

These large companies argue that they can handle the complex technical challenges of selling online so retailers can focus on retailing. Thats the promise, for example, coming out of IBM Corp.

Oracle Corp. Plenty of more deals abound: eBay Inc. GSI Commerce Corp. Adobe Systems Inc. RedPrairie Corp. The list goes on and activity shows no signs of slowing. There have been more than 1, marketing technology acquisitions since , more than half occurring from February to August , says investment advisory rm Petsky Prunier. The transactions in the rst eight months of are.

The acquired companies gure prominently among the top vendors to the retailers in the Internet Retailer Top What will vendor consolidation mean for Top retailers and their smaller peers? Many retailers are optimistic that vendors will provide products and services that t together more smoothly and will have more funds to invest in innovation.

But some web merchants fear theyll be too small to get much attention from tech giants. In the former group is Steven Dee, chief information ocer at multi-site e-retailer Hayneedle Inc. He looks forward to working with fewer vendors, hoping that will free up resources to work on pressing consumer-facing initiatives www. We deliver to every address in Canada and ensure your customers delivery experience is the best available. We offer cross border logistics and e-commerce solutions such as our Borderfree service, to smooth shipping across the border.

Plus, we provide your customers with certainty about taxes, duties and shipping charges with a fully landed cost in Canadian funds! Visit online today. Together you will create a convenient and cost effective way to come to Canada. Call Scott Brunton at ext. Hayneedle operates product-specic e-retail sites like Hammocks. Among the wary is Carrie Allen, director of operations at apparel, media and tness e-retailer Gaiam Inc. Shes not convinced a company the size integrate with Hayneedles existing systems than another vendors tool that is marginally better.

The hardest part of any implementation is the integration, he says. When you are looking at best-in-breed services, you have a lot of options and its greatup to the point where you gure out you have to get, say, Oracle to integrate with ATG. While having the variety is nice, if growth of his business. Dee says he left the meeting impressed, but made no commitments. The major components were very well thought out, but they couldnt really get into the weeds with me, Dee says.

But it made it easier for me to say we should continue investigating this. While having a variety of vendors to choose from is nice, if I can avoid doing an integration Ill do that.

Id love for that to be somebody elses problem. It tends to be our experience that a very large rm doesnt have the time for us as a midlevel retailer, Allen says. In this case its the retailers who are the customers, and theyll reward vendors that deliver as technology contracts come up for renewal over the next few years.

Meanwhile, vendors say theyll be working to show that they can provide products that t together more easily and can introduce new technology at a faster ratein some cases because, having been acquired, they no longer have to focus on short-term protability in order to boost prots in advance of going public.

Large retailers Hayneedles Dee says he wants both ease of integration and the most compelling technology for his e-commerce sites. He says the e-retailer leans heavily toward deploying the technology it views as best serving its customers, but might favor a product thats easier to 8 Internet Retailer. I can avoid doing that integration Ill do that. Hayneedle uses Oracle software for order management and accounting. The e-retailer doesnt use any ATG servicesyet.

Dee says he called his Oracle representative the day Oracle announced the ATG deal and asked what the product integration plan looked like. His representative didnt have an answer. We might have jumped the gun on it, Dee says. I dont think they understood when we started asking questions.

Oracle began in early laying out to clients its plans for combining ATG and Oracle. The representatives explained in general how Oracle and ATG were mapping out their software integration plan, but didnt dive further into the details of how they would work out system processes to support the.

Oracle and ATG would be responsible for the integration and maintenance of the sister services. That could free up funds for Hayneedle to invest in improved services.

Top e-retailers like Hayneedle may opt for nearly allin-one services like those marketed by Oracle and IBM because the erce competition those big web merchants face drives them to continually innovate, says Gene Alvarez, vice president of research in the customer relationship management practice at research and consulting rm Gartner Inc. Because of the amount of revenue tied to the top e-retailers, there is tremendous pressure for customer experience, and those e-retailers are more apt to make that move because it would free them to focus on customers, he says.

What happens is that the list of functional requirements gets so long, they have to do 15 to 25 integrations to complete the customer experience.

Now they want one vendor who can sell them a broad set of capabilities. With its contract with a previous data center monitoring vendor set to expire, Hayneedle, a Gomez client since , decided to extend its contract to include Compuwares data center monitoring service.

The bundled services cost a bit less, but Dee says the real win was that the Gomez interface improved with Compuwares help, and service improved. For example, a Gomez account representative and engineer paid Dee a visit post-acquisition, which had never happened before. They went out and started to be more proactive in their communication, Dee says.

Now, with Compuware it has money to invest and fuel growth in a way that it hasnt been able to before. Whats more, he says, e-retailers that engage IBMs e-commerce serviceswhich now include the assets of Coremetrics, Unica, Netezza and Sterling Commerce will be able to respond more quickly to changes in consumer behavior and competitor moves because IBM will be managing the technology and investing for the future.

You will not outgrow us, Stelzer says. At oce and business supply e-retailer ReStockIt. He says Stone Edge founder and president Barney Stone called him shortly after the acquisition to discuss it with him, and that kind of service is what makes him stay with the vendor.

We chose Stone Edge for a reason, and the opportunity for them to do even more is exciting, but that has to come with a checklist, Redlich says. They have to keep their identity and their culture. Is Barney still there? If a company you have an existing relationship with comes to you with something that is relevant, you want to hear it. Gomez has more money now to invest in customer service because the company, which made no secret before the Compuware deal that it planned to go public, no longer has to prioritize painting an attractive prot picture for Wall Street, says Eric Schurr, who joined Gomez prior to its acquisition and is now senior vice president of marketing for Compuware Gomez.

Gomez was a lean and mean company that was headed for an IPO, Schurr says. It was managing every penny to optimize for growth and www. We have the agility to respond to, keep up with and get ahead of whats happening, and thats limited in the vendor marketplace. Selection and service Nor does all the acquisition activity involve vendors to Top e-retailers. Firms that sell primarily to smaller and midsized e-retailers also are consolidating, and some e-retailers say they expect to benet from those mergers.

Alvarez says he expects more smaller vendors to either go public, giving them. The answer, in this case, is yes. Redlich says he hasnt gotten a sales call from Monsoon Commerce, which helps retailers sell on online marketplaces, about oering those services to ReStockIt. Most customers would be anxious for that call because everyone is looking for an advantage to grow, he says. Internet Retailer 9. Cohen believes eBays nancial backing will help Magento develop more advanced tools that might otherwise be out of its nancial reach.

If done right, it will be a coup for Adobe representative locally, but a dierent, non-local Adobe rep manages the Omniture account, and that representative changes frequently because of employee turnover. Since Adobe acquired Omniture after Gaiam inked its contract for Scene7, Allen hopes to use Gaiams position as a customer for two Adobe services as leverage to negotiate a better deal when her Scene7 contract is up for renewal in But she isnt condent that will work because Gaiam already gets a good rate on Omniture that MarketLive negotiates on its behalf based on MarketLives client portfolio of more a little concerned that they wont support the software at all or will want us to upgrade.

Allen says Gaiam is weighing whether to seek bids from other software vendors or look more closely at an upgrade with Escalate. Not knowing if Escalate will continue to support our existing software brings up the urgency quite a bit, she says. RedPrairie did not respond to a request for comment on its support plans for Escalate Retail products.

Communication with clients about mergers and technology plans is often hit or miss, Alvarez says. Vendors communication to. EBays bigger pockets should give Magento the resources to move some more innovation forward. EBay could make it more aordable because of its larger scale and bring some resources to Magento that Magento wouldnt have on its own. But not all e-retailers are as condent about their vendors becoming part of much bigger companies.

Gaiam has a direct contract with Adobe to use its Scene7 imaging and design toolsScene7 itself was a Adobe acquisitionand an indirect contract for Adobes Omniture analytics tools that is managed by Gaiams e-commerce services vendor, MarketLive Inc.

She says her Scene7 account is managed by an 10 Internet Retailer. Gaiam uses Escalate Retail for order management and fulllment, and Allen describes account support as mediocre, which she partly ascribes to the e-retailer using the older Ecometry version of Escalates software. Allen notes that Escalate did reach out by e-mail and phone to alert Gaiam to its acquisition by RedPrairie, although it wasnt made clear if the combined companies would support the software version Gaiam uses.

Overall, our communication isnt super strong, Allen says. Im not sure that the acquisition will do us any favors. We are. Either they have to get in front of their customers or their customers are going to turn to others. Given the pace of change they face, e-retailers can ill aord any such uncertainty, Alvarez says, pointing to how quickly online social networks and mobile commerce are reshaping retailing.

Web retailers must move quickly in areas like that, he says, and if that means relying on vendors that provide pre-integrated services, it makes sense to go that route. Hayneedles Dee concurs. We want to focus on how we allow our customers to nd the product that is right for them, he says.

Were not integrators. We lose some competitive advantage when we have to focus dierently. Visit the IBM Interactive Marketing Resource Center to get the latest news, discover upcoming events and nd expert advice to help you move along the path to Interactive Marketing success. To learn more visit: www.

Engage your audience in cross-channel dialogs that build on behavior. Make the move to cross-channel customer communications. Make targeted email and mobile messages a part of your strategy. Increase the value of every inbound customer interaction. Unlock the real power of the digital life cycle. Measure the return on your investment in social media. Treat mobile marketing as another valued marketing channel.

Learn from 1, CMOs what you need to know to thrive in this era of continuous change. Read the report at: www. A current list of IBM trademarks is available on the Web at Copyright and trademark information at ibm. In particular web merchants will invest in better applications that will strengthen their core e-commerce infrastructure and integrate their e-commerce platforms more eectively with other information management systems.

The survey shows that many web merchants are in a mood to invest in more e-commerce systems and services. In , Among that group, Online is the channel where the growth is coming from, so thats where more retailers are going to keep on investing the most technology dollars, says Brian Walker, vice president and principal analyst for e-business and channel strategy at Forrester Research Inc.

Some multichannel retailers plan to close 12 Internet Retailer. Topping the list What are your top e-commerce technology budget priorities? Chain Catalog Web Manufacturer For most merchants the single biggest priority is purchasing a better e-commerce platform, followed by making a bigger investment in mobile commerce and social media. The survey results, which include a response from 70 web-only merchants, 15 chain retailers, 14 catalog companies and 14 consumer brand manufacturers, reveal that a new e-commerce platform is the top spending priority for Respondents could choose more than one answer.

Where retailers are going to spend the most money next year is on those tools and programs that make it easier and faster for consumers to shop, research and make a purchase from their smartphone or tablet, and share the experience with their family and friends on Facebook and elsewhere, says Walker.

Theres a sense of urgency on the part of many retailers that mobile and social technologies are www. E-Commerce Technology Spending What is your primary business? Chain retailer Catalog Web-only merchant Consumer brand manufacturer What is the size of your annual e-commerce budget?

Check all that apply Attract new customers Generate more sales from repeat customers Generate more web trafc Increase conversion rate Increase ticket size By what amount will you increase your spending?

Less than 6 months 6 months to 1 year 1 year to 2 years More than 2 years No plans to replace What type of e-commerce platform are you planning to deploy? Internal design and implementation Move to e-commerce platform hosted by a vendor, managed in-house Move to e-commerce platform hosted and managed by a vendor Off-the-shelf application from a vendor Software-as-a-service from a vendor Will you increase your spending on e-commerce technology and services next year?

Yes No Will you invest in mobile commerce, either in-house or via a vendor, in ? Yes No How much will you invest in mobile commerce in ? What are the main challenges you face implementing better e-commerce technology? Check all that apply Lack of funds Not enough experienced staff Too many older systems to integrate Getting managements consensus with too many options to choose among Other By what amount will you decrease spending? To keep pace with their customers, merchants tell us they have to keep investing in better technology.

Which of these e-commerce applications do you expect to add or replace in the next 12 months? For Market America Inc. The online retailers biggest priority is migrating to a universal e-commerce platform that features more than 30 million products, faster site search, an enhanced shopping cart that lets consumers purchase merchandise from participating retailers directly on the Shop.

When work on the fully integrated platform is complete sometime in the rst quarter of , Market America shoppers also will be able to use their customer loyalty perks to make purchases on Shop.

Internet Retailer How many e-commerce technology workers will you add? What are your top technology hiring priorities?

Which of these e-commerce services do you expect to add or replace in the next 12 months? Check all that apply E-mail marketing Site design Afliate marketing management Social media Search engine marketing management Web site performance monitoring Payments processor Web hosting Security certication Fulllment How big is your current full-time e-commerce technology staff? Our vendors perform all services www. Who is the top e-commerce technology decision maker in your company?

What is the annual sales range of your online retail business? Market America wont be adding any new applications to its updated e-commerce platformMarket America acquired Shop. With a better e-commerce infrastructure in place, Market Americas next e-commerce spending priorities are to add on mobile commerce and expand further into social media.

When the platform is fully operational our shoppers will be able to shop both MarketAmerica. But in order to completely integrate Shop. Were looking to add at least a dozen people, says Brady. Great expectations Which of these e-commerce applications do you expect to add or replace in the next 12 months?

Help wanted Hiring more e-commerce employees is a budgeting priority for other online retailers as well. The survey, which Internet Retailer conducted in October with readers of its IRNewsLink newsletter and in conjunction with marketing and survey technology provider Vovici Corp. Of those, Most online retailers taking part in the survey operate their e-commerce program with a small sta But regardless of their size most web merchants are looking to hire specialists, especially programmers.

The top e-commerce decisionmaker at But hiring more seasoned e-commerce professionals or bringing in talented newcomers that can be trained on the job is just one item on a big list of technology spending decisions the top e-retailing manager will make in E-commerce executives will also be deciding how best to expand mobile commerce, fully integrate their e-commerce infrastructure and deploy a new platform.

The survey nds With online retail sales expected to once again grow by double digits in and more consumers permanently shifting a bigger portion of their shopping from stores and catalogs to online, web merchants will be ramping up their spending on better e-commerce systems and services for at least the foreseeable future, says Michael Griswold, a research vice president and e-commerce technology analyst with Gartner Inc.

The pace of e-commerce technology development will do nothing but accelerate going forward and the retailers that want to keep bringing the best customers to their e-commerce, mobile and social media sites will keep on investing in better systems, says Griswold. For retailers that keep on making timely and well thought out decisions about future investments in their e-commerce infrastructure, better technology will give them a big competitive advantage.

These days its more likely to be the latter, as retailers seek to make sense of data streaming in from e-commerce sites, bricks-and-mortar stores, contact centers, e-mail, mobile devices and social networks. Its one of the toughest jobs in retailing, but if done well it can produce big rewards by attracting customers ready to buy whats oered them.

The key to success, says David Zucker, chief marketing ocer of trendy ash-sale retailer Gilt Groupe Inc. Take on too much data, too soon, and merchants and marketers can get overwhelmed. Getting acclimated with data is step one, Zucker says.

Otherwise, peoples eyes glaze over and their heads explode. Merchandising people who arent accustomed to looking www. As Gilt and other retailers and analytics experts have learned, however, the tools and services for accessing and using analytics data are becoming both more sophisticated and easier to use. One of the challenges I had for years as a retailer was managing the massive amount of data about customers from web analytics, call centers, e-mail marketing, and our own segmentation of customers, says Eric Tobias, a former co-owner of Batteries.

It was dicult to bring all that information together and get a single view of a customer. To be sure, accessing and using multiple sources of customer data remains a signicant challenge for many retailers. But today, Tobias and others say, new technology and more sophisticated outside services make it more possible for retailers to gather and use data from multiple data sources.

With the right mix of technology and expertise, retailers of dierent types and sizes are nding they Internet Retailer Rosetta Stone also has found that it can improve conversion rates and sales by placing more videos as well as customer testimonials on other pages of its web site.

And its gleaned some surprising insights about how its customers shop and respond to online content. The data shows, for example, that of-sale systems along with online data to get a singular, cross-channel look at customers to build more eective online content, says Tobias of iGoDigital, which compiles multichannel shopping data for hhgregg to support its e-commerce strategy.

Web site analytics alone wasnt really providing the necessary insight to properly merchandise products on the web site, he says. So we worked with them to get a more singular view of customers across channels. IGoDigitals software uses a unique identier for each tracked customer, usually an e-mail address the customer provides when making an online or oine purchase.

By combining data on daily store sales with web browsing data, hhgregg learned, for example, how some customers purchased TVs or other items in stores, including the specic model and the price, after having researched similar products on hhgregg.

Knowing which price points and model a customer nally purchased in the store, he adds, has enabled the retailer to sharpen its online merchandising to capture more sales online, Tobias says. Rosetta Stone lifts conversions One retailer taking advantage of updated analytics software is Rosetta Stone Inc. Using the Online Marketing Suite, which makes use of the analytics technology that Adobe acquired in when it bought Omniture Inc. We have tracking for each marketing channel, so we know where people came from, and we know which groups of visitors were recent demo takers versus which were purchasers, Li says.

Thats important, he adds, because Rosetta Stone can then respond with the marketing oers shown to be most eective with each customer segment. Rosetta Stone has learned, for example, that visitors to RosettaStone.

Conversion rates are a lot better if we send the e-mail after they view a demo, Li says. To build on that kind of customer activity, the company now places prominently on the lead page for each language an 18 Internet Retailer. David Zucker, chief marketing ofcer, Gilt Groupe Inc. Gilt reaches out shoppers reviewing materials for one foreign language will often switch to another language program if presented with content about it, helping to reduce cart abandonment.

When shoppers search for a German program, then see an oer for French as well as German, they may switch to French, Li says. Analytics data can be especially powerful when it comes from more than one sales channel, such as bricks-and-mortar stores and a retailers web site.

Multichannel retailer hhgregg Inc. Women tend to buy stu for men, but we were under-performing, says Zucker, the chief marketing ocer. To turn that around, Gilt worked with customer analytics data compiled by Mu Sigma, the retailers analytics service provider, to build predictive models of women shoppers most likely to respond to pitches for mens products. Mu Sigma combined such data as demographic proles of women known to purchase mens products www.

Mu Sigma then helped to identify segments of shoppers most likely to respond to particular promotions.

Women within certain age and income ranges, and from particular areas of the United States, for example, might be more likely than other women to shop for gifts such as mens cuinks. Zucker adds that Gilt also knew from web site analytics data that many women shoppers do their impulse buying at noonwhich turned out to be a good time to present them with oers for mens products. Giacomazzi relies on constant and real-time updates of online shopping activity on her site that she can view through an analytics dashboard from Spring Metrics, a company that caters to small retailers.

In addition to showing which Internet search terms visitors may have used to arrive at CastCoverz. She can also see a visitors geographic location.

It shows how much time spent on each page, and how the visitor went to sections on Legs, Boots, and About Us, but not to Arms. By combining that kind of specic visitor information with broader aggregated visitor data, including conversion rates and sales, she says, CastCoverz learns about consumer interest in product mixes, and demand from dierent regions of the country. By monitoring how many visitors click the About Us section, she learns how many visitors want to know more about the company as well as its products.

The retailer also gathers customers e-mail addresses when they check out with Google Checkout, the only payment method oered on its site. That helps it track customers repeat activity. And it learns through social media and other communications with customers that many come back repeatedly to buy cast covers as gifts, such as when a friend or someone in their sons or daughters local high school suers a sports injury.

By combining such information with Spring Metrics data on how visitors arrive at its site and shop for products, CastCoverz can more eectively promote product combinations on its site and through targeted marketing campaigns, Giacomazzi says. For example, it may promote packages of products likely to sell in certain regions and during particular seasons, such as decorative and waterproof leg-cast covers promoted in winter e-mails to customers in northern areas, a customer segment that orders leg cast covers more often than consumers who live in less icy climes.

Its all about selling to customers when theyre ready to buy, Giacomazzi says. Thats what analytics can help retailers do, if theyve got the technology and expertise to bring their data to heel. CastCoverz, a small web-only retailer that sells decorative and waterproof covers for medical casts placed on broken arms and legs, has learned from its analytics applications that what it had thought of as a tiny niche is bigger than expected, and that consumers shop for these products in unanticipated ways.

When building this business I had expected it to be a lot of onetime sales, and that I wouldnt have a lot of repeat customersbut I was wrong, says Annette Giacomazzi, who launched CastCoverz. Analytics, she says, has enabled her to build customers interest in a variety of products and generate repeat orders, she says. Annette Giacomazzi, owner, CastCoverz: Its all about selling to customers when theyre ready to buy. The dashboard, which she pulls up on her computer screen daily, also continually updates the number of visitors to the site and sales conversion rates.

I can watch all this in real time, Giacomazzi says. Giacomazzi reads o details of a recent site visit: From Stamford, Conn. Each year, the barriers to enter the e-commerce marketplace for vendors gets signicantly lower and, therefore, so does the technology barrier to entry for retailers.

There are more vendors with more applications that are easier to use, cheaper to implement and contain more functionality than even 18 months ago. Open source software has become increasingly popular for smaller retailers. And while there is a tendency to think that open source means free, that is not the case.

Nor is open source going to be an end-to-end solution to technology challenges. But open source does provide retailers with comprehensive and cost-eective options. The challenge with open source is to be sure you either have the programming skills in-house or you choose a developer or systems integrator that can do the job. The prevalence of Software-asa-Service and cloud, or network, applications can lower or defray 20 Internet Retailer.

Many options exist for retailers who want to go big by taking advantage of the capabilities of other storefronts, shopping channels or dropshippers.

Not actually owning the software or hardware is now viewed as increasingly acceptable and less risky, from senior managements perspective. It may even be viewed as the more desirable option. Online merchants today seldom need to develop, buy or host the software, especially since almost every e-commerce technology, including complex back-end systems, can now be obtained as SaaS.

More and more, smaller retailers are looking for end-to-end e-commerce systems. They are viewing their business more holistically and often, more as multichannel. The more frontto-back functionality that an application can provide, the easier the integration and, usually, the more cost-eective. For example, e-commerce platforms with order management system capabilities are becoming standard requirements.

In other cases, retailers are looking for vendors that oer technology, fulllment and customer service in one. The market drives innovation Since the number and variety of e-commerce and multichannel businesses is also expanding, more vendors are innovating and www. Our numbers speak for themselves. Ai is committed to transactional intelligence. That means planning, designing and developing ecommerce solutions that deliver big results. Visit us online to learn more: www.

One could always sell anything online, of course. But now, more vendors have tools for retailers of specialty verticals such as subscriptions and continuity programs, sharing, and others.

E-commerces rapid growth and increasing importance to the bottom line are making it cost-eective for vendors to include more and more features and functionality in their out of the box applications, making these applications available to smaller retailers within their price range.

As the needs of the big players become the norm, they become standards for smaller merchants, and that demand allows for vendors to invest in turning those features into commodities.

Many aordable applications now contain the tools a small or medium-size retailer needs, right out of the boxsuch as search engine optimization capabilities, advanced search, guided navigation and rich imaging. Also available is functionality that includes more robust merchandising, promotions, and basic personalization, account management, order management and improved reporting.

Even better, retailers are taking advantage of out-of-the-box integrations with popular third-party vendors from marketplaces such as Amazon and eBay to social sites like Facebook to tools such as analytics and ratings and reviews.

Exploring other alternatives Many options exist for retailers who want to go big by taking advantage of the capabilities of other storefronts, shopping channels or dropshippers. Amazon and eBay have always been available as partners for smaller merchants. If auction sites are losing their popularity, there are more online shopping malls for retailers of all types and sizes.

The dierence in the costs of doing it yourself vs. Many retailers now work with dropshippers, rather than purchasing inventory and fullling orders themselves.

This gives them more product options and requires less of an investment, in part because there are no warehousing costs or pick, pack and ship sta needed. Of course, the downside is you lose control.

Finding the right partner is imperative. Having an international presence is more accessible to smaller merchants now. Before, they were limited to using the postal service. Now, as shipping internationally becomes more common, there are vendors that enable retailers to ship without having to know and deal with all the rules of international shipping, or deal with internal technical integrations. Today, there is a good deal of competitive intelligence that was www. You cant afford to have your hardwon business collapse if your webmaster gets hit by a bus.

Cross-train, communicate, dene your standard operating proceduresand have a Plan B in case Plan A zzles. Know your competition. Dont necessarily compare yourself against Target or Saks.

Find the other smaller merchants that would appeal to your customer. Dene your voice. Having a voice is an smaller merchant advantage. Dont let it go to waste.

Look at Woot or ThinkGeek. They arent small and independent anymore, but their personalities shine throughout their site.

They take a conversational tone in product descriptions, FAQs and e-mails. This can help create a loyal following. Find your niche. You cant be all things to all customers. If youre selling T-shirts, curate your products to reect your image. If youre selling home goods, sell the ones that map to your customer base. Turn small into an advantage. Take advantage of accessible technology; react quickly to changes in the marketplace. Focus on your business needs before your technology.

While very important in achieving your goals, dont put the technology cart before the business horse until you know what you need. Best in class might be more than you need. Be realistic when assessing your needs and your limitations, and nd an application that ts where you are now and where you want to be over the next few years.

Tempting as it may seem, dont necessarily go for a Cadillac application when a Ford will do the trick. Keep it simple. Dont over-design or over-engineer. Prepare for reasonable contingencies but dont try to prepare for everything.

Complicated systems are hard to implement and hard to maintain. Things change at the speed of light. A year plan will be useless in three years, unless the plan for year two is: reassess the year plan. Plan your multichannel needs for three years out. Then revisit. Multichannel success requires people, not just technology. Technology is a necessary tool but it is only as good as the people using it. Be sure that you are continuously evaluating, developing and enhancing your team. There is a wealthor maybe a delugeof information available to anyone who bothers to look for it, and a lot of it is free.

Whitepapers, webinars, articles on the Internet, along with tradeshows and conferences, all provide the data and knowledge to everyone, regardless of the size of their company.

Government web sites, such as the U. E-commerce marketplace data-gathering companies such as Hitwise, comScore and Google Trends can provide insightful information, enabling merchants to compare themselves against companies in their vertical and those that are of comparable size.

The key to real success is translating all that data into actions that match your business strategy. They understand how to buy keywords on Google and do so with abandon. SEO is more of a challenge, which requires the comprehensive and ongoing eort to embed keywords into all aspects of the web site. Some of this is a technology issue, some of it is having the right people and right number of them to do the work, analyze the results, test and repeat.

Also, smaller merchants tend not to focus on customer retention and increasing the average order value. Unfortunately, this sometimes leads to people who are jacks of all trades but masters of none. Basic skills can take a merchant part of the way down the road to success but more expertise is needed to take reach the destination. Customer service is a critical function that is hard to do well. Its costly and most smaller merchants cant aord the comprehensive, high-quality customer service that a larger competitor can.

For example, Bed Bath and Beyond will send a return authorization with every order; Newegg will do so for selected orders those with high return rates ; most smaller retailers cannot aord to do either. Sometimes, the desire to squeeze every dollar out of a sale and to give the minimum amount back results in unfortunate policies that smaller merchants could avoid, including charging a restocking fee and forcing customers to go to the manufacturer with a return after 15 days. These can hurt customer retention.

Performing customer service inhouse provides the opportunity to have a more personalized service, to keep a stores personality, and to better resolve any issues based of sta expertise. Also, it is a great opportunity to up-sell. But handling returns makes it more dicult, logistically.

Live chat is becoming increasingly popular with smaller merchants but most of the bigger retailers seem to shy away from it. Perhaps they have invested so much in an eective customer service function that they dont feel live chat is a worthwhile or necessary tool. Live chat is a helpful tool, but can be expensive if deployed across the whole site and can be annoying to shoppers if it is too intrusive.

Create appropriate rules that will initiate chat if a customer is abandoning their cart or they are stuck in Internet Retailer Challenges for the smaller merchants So, while new, cheaper technologies are providing advantages to the smaller merchants that didnt exist previously, there are still challenges.

The sophistication of online shoppers results in their expectation of the same quality user experience, regardless on the size of the merchant.

After all, the beauty and the curse of the web is that a small business can appear to be a big one. Therefore, the customer will not accept a sub-par shopping experience, from the usability and design of the site to the ease and reliability of delivery. Smaller retailers understand the importance of customer acquisition and spend a lot of money on search www. They worry more about getting the rst customer and compete on price for that customer and dont focus on creating loyal customers.

Often, they dont maximize their use of e-mail marketing, which is a very costeective tool with high ROI.

Improving loyalty can be laborintensive and smaller merchants often dont have people with the bandwidth or perhaps skills for this.

More eective merchandising, appropriate upsells and cross-sells, promotional strategies, database segmentation, the right e-mail marketing, analysis of demographics, and how to market to them all require honed skills. Smaller merchants often have employees. And give the customer the option to initiate chat at any time. Insight into inventory is another challenge for most smaller merchants. Their real-time knowledge of their inventory can range from non-existent to not optimal.

The smaller the business, the harder it is to have current information on inventory, and often it is a manual process. This is not only an ordering problem but it almost always becomes a customer service problem.

Often, the main problem is lack of communication between the front end and the back end. Another potentially daunting aspect of e-commerce for a smaller merchant is the increasingly complex legal environment of doing business on the web. Dierent states not to mention dierent countries For example, its quick and easy to leverage social media.

Sometimes, smaller merchants can do this better than large companies because they are not so restricted in determining their voice. There is no corporate image to contend with, no large committee of stakeholders to approve every action and no legal department to sign o.

The CEO can just decide and do. Technology, security and legality Smaller merchants also tend not to pay enough attention to their current technologywhether homegrown or purchased. By not keeping up with technology developments and upgrades, merchants systems quickly achieve legacy status, leading to bigger technology investments in the future in order to compete with their peers. A common failure for smaller merchants is scalability. While their technology can handle their business most of the year without incident, any sudden spike Christmas, the Oprah eect can render their system inoperable and often unable to quickly recover.

Another danger of using dated technology is not being up to date with security. Unfortunately, hackers and viruses are up to date, so its imperative that small online merchants provide the same quality of security as any big company. While big companies have certainly had their own security problems, they understand that it is their responsibility to address security.

Sometimes, smaller merchant businesses do not focus on it as much as they should. Often, security tools are included 24 Internet Retailer. By their nature smaller and more nimble merchants can react more quickly to new trends in the e-commerce world. What is PCI-compliance? How to handle customs issues? In some ways, it is even tougher for the smaller merchants because they dont have legal and tax departments dedicated to guring all this out to their best advantage. Smaller merchants also can get mobile quickly.

From mobile marketing to a mobile app to a mobile web site, there are quick and relatively inexpensive options for getting in the game and competing with the big stores. There also is strength in numbers and retailers can join forces with other smaller companies. There are sites like Etsy that create a common marketplace for companies with niche products. And there are aliate marketing programs that can help you expand your reach for a fee.

Other marketplaces for getting products to the consumers include Amazon and Buy. Given all these options, the temptation might be for an smaller merchant to overestimate the opportunity and the revenue potential of e-commerce growth, and to underestimate the amount of preparation, work and money required.

It is important for you to understand what your strategy is, dene your objectives, determine your requirements and create your plan. Then execute. The advantages of being small Given the availability of stateof-the-art technology, it does not take that much for someone with ambition and an idea to create a viable e-commerce business.

Many providers have tools that enable small retailers to get an e-commerce site up in days, making it hard for shoppers to tell if a merchant is a mom-and-pop business or a bigger player.

All were built for success by americaneagle. And in recent years, as Internet connections have gotten faster, and more online activities compete for their time and attention, their expectations for a smooth and speedy experience on your web site have grown.

Yet to compete for their mindshare and loyaltyand their dollars youve taken steps to make your web. But all of this comes at a price it slows down your web site. And that can have serious implications. Also, when your site suers latency, or page-loading delays, due to the number of marketing campaign tags, it can cause friction with your information technology department, which is often charged with improving your sites performance. They point the nger at you for causing all the slow-downs, and you get frustrated by their inability to make improvements.

Maybe theyve even gone so far as to set limits on what campaigns you can. Youve probably also implemented a number of online campaigns to increase awareness of your brand and deliver a more personalized experience. And with each of those campaigns comes 26 Internet Retailer. Furthermore, Google factors web site speed into its ranking algorithm, so a slow-loading site will suer lower ranking in web searches.

The reasons most site owners and marketers havent taken adequate measures may include a decit of time and resources, and budget constraints that prevent them from purchasing tools and technologies.

A general lack of understanding about what corrective measures to take is also a contributor. If the scenario above sounds at all familiar, then keep reading. This article is intended to shed some light on how to address latency, by oering advice on how best to measure site performance and providing some practical steps you can take to improve the speed of your site. If so, you can work with your web designer to overcome some of those problems.

How about dierent connection speeds? Does a signicant portion of your customers live in areas where high-speed broadband connectivity is still limited?

If so you might want to tailor your site to themunless they represent only a small portion of your customer base. Where your visitors are. Are your visitors in your backyard, or across the country? Or even overseas? You should use testing services that will show site performance for various access nodes and paths, so you can tell if your site performs well for local trac but is quite a bit slower for trac coming from other, far-o places.

This might indicate that you need to have platform servers in other locations to accommodate those visitors. Peak and off-peak trafc times. What are the variations in trac load that your site can accommodate, and when are you more likely to see peak trac numbers? If you can pinpoint certain times of day, or even specic dates when trac volumes spike, you can enact temporary adjustments to improve performance during those times while keeping your site intact during other, less busy periods.

Look beyond the home page. Dierent features and functionalities will load on dierent pages of your site, so dont assume that the way your home page loads is a good representation of your whole site. You need to evaluate dierent pages separately, and consider any applications that might be slowing particular pages down, such as user reviews on product pages or too many images on search results pages.

Evaluate whether tags are slowing down your site. You can determine if third-party tags, used by external www. Where to look for performance issues In order to accurately measure page load speedand determine the right xthere are a variety of factors to consider: Server-side vs.

You can address the server side by adding more servers or using acceleration technologies, but you dont have a lot of control over client-side issues. For example,. This is not recommended as a permanent x because of the loss of tracking data, but it can show you if tags are contributing to site latency.

For example, one of our clients thirdparty tags were aected by Hurricane Irene this past summer, and they saw their web site speed up considerably when they were forced to turn the tags o. There are providers that can evaluate the amount of time tags take to load; and tools that simulate a slow-loading tag, which will give you an idea of the potential drag on your sites performance.

As youre evaluating the areas outlined above, its important to remember that you should never look solely at performance averagesa mistake people often make. If you only consider average performance you may have a false perception that your site performs just ne, and you can miss out on determining the real problems. As an example from work conducted by web analytics consultancy Semphonic, a look at Site As page transmission speeds shows that the average was 1, Kbps kilobits per secondwhich isnt too bad compared to its competitor sites, which ranged from Kbps to 2, Kbps.

Yet a closer look at Site As site statistics shows that the maximum transmission speed was 1,, and the minimum was 31 Kbps. This is a pretty big variationand the worst-case scenario is quite a bit slower than the average.

So look at the full picture, not just the average. How to strike that balance will differ for every retail site. There are ways to improve performance without sacricing the experience, but its important to rst look at the trade-os people are currently making between functionality and the negative impacts of slow page loads. When tags are removed, marketers have no idea how well their campaigns are performing and what contribution theyre making to an actual purchase.

Before you jump the gun and remove all the third-party tags from your site, strip your product pages of compelling images or add a bunch of servers where they may not be needed, consider the following ve options, which might give you the performance boost you need now. Optimize page code. This was the number one response people gave on our survey for how theyre addressing latency. Optimizing page code, or shrinking the Javascript, involves merging the separate sets of instructions that tell the page what to do.

It stands to reason that downloading lots of small scripts takes longer than downloading one large script. Marketing professionals might have some trepidation, given that this is in the domain of the I. But quick xes can be done, even by those with limited programming knowledge. All that needs to be done is to open the Javascript les and copy and paste them all into one le.

If this sounds a bit daunting, there are a number of online resources that provide an easy guide to merging les dynamically, such as Smarty. Address site functionality. Site performance will vary from page to page, depending on what applications and functionalities you havesuch as site search, shopping cart, check-out, live chat, etc. This can be particularly true if you rely on hosted solutions.

For example, Internet Retailer Measuring latency: Four steps to acceleration So, given all thats been discussed above, how can you go about speeding up your site beyond some of the simple tweaks you might already have made? Theres no simple, black and white answerthe most www. Respondents also identied the key steps theyve taken to improve site performance, including optimizing page code, improving performance monitoring and reducing page weight.

There are many ways marketers currently address page load speed, all of which are eective, except the idea of reducing or removing thirdparty tagsa common misperception. Or, as was the case with one company, perhaps the additions to your installed internal search database grew by volumes over recent years, to a point that it dramatically limited performancein which case, a clean-up of the database would likely speed up performance.

Reduce the weight of social media apps. Social media plug-ins, while increasingly popular for their potential viral impact, have recently been identied as a contributor to site latency. For example, in a study we did in conjunction with Catchpoint, we determined by looking at a number of sites that Facebooks Like plug-in stalls page load time by approximately 0.

Optimize third-party tags. Every online marketing application or campaign includes a tiny piece of tracking codeor tagthat sits on your site. There are tags for display ads, paid search, SEO, retargeting, e-mail marketing, aliates, site analytics and more. Each individual tag can take up to one quarter of a second to load. Our research shows that the average e-commerce web site has more than 20 dierent tags, many on the same page.

Most e-commerce sites incorporate ve to seven tags per page.

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